The events of January and anti-Russian sanctions have greatly affected both the economy of our country and the concerns of our consumers. Kazakhstan is seeing a similar trend of austerity (% of respondents), particularly noticeable in the middle class . While in previous years, Kazakhstanis were more concerned about health issues, now finances are taking center stage. According to the survey, about % of Kazakhstanis' expenses go to food products, and % of this share goes directly to food. The total expenses of Kazakhstani families have increased by .
Over the year - the incomes of most Kazakhstanis simply cannot keep up with the rise in prices. The decline of brand loyalty – value is more important than prestige Brand loyalty is noticeably declining, both among instagram data Kazakhstanis and abroad. This is mostly financial in nature – people increasingly choose a product or service based not on brand and quality, but on price and discounts. out of Europeans have changed their preferences in essential product brands in favor of more affordable ones. According to research by Nielsen Kazakhstan, new consumer trends include a switch to more affordable stores and more affordable price segments.
Shoppers now make a shopping list and a third of them stick to it. One of the key ways to maintain customer loyalty in this situation is a customer-centric approach. Consumers increasingly need to feel part of a community when they associate themselves with a brand. A MasterCard study found that % of consumers are more likely to buy from companies that have shown concern for their customers during the pandemic (), and a McKinsey study found that % of consumers expect brands to support them during crises . Another aspect of this issue is that people want to buy from other people, not from a robotic company.