The clear attitude in the role model role
Posted: Wed Jan 29, 2025 9:39 am
A manager is in the spotlight of events per se and is noticed by employees and those around them with every step, every gesture, every spoken, unspoken or written word. All of this happens always, at all times, whether the manager is aware of it or not. All of this contributes to employees or future employees weighing up whether they should trust the manager, the company and the company's visions and believe in its story.
Prof. Dr. Guido Quelle describes the CEO as a brand that, like any other positively perceived brand, ideally exudes reliability, high predictability, promises kept, high quality and thus high attractiveness. This role model role will be even more crucial for the company in a difficult transformation phase, as employees need a great deal of clarity in the face of very big challenges, and must be inspired and sometimes encouraged to try new things.
There is no substitute for CEOs in the spotlight tirelessly striving for impact, getting involved themselves, i.e. showing themselves on their channels, interacting with others and being visible in their role as role models. Decision-makers who are still inexperienced in content and social media regularly ask me how they should do this, how they should implement it successfully. There is no one recipe for success, but Scott P. Keller, McKensie Senior Partner Southern California, has come to the conclusion that all CEOs need to roll up their sleeves, get personally involved and, with their four key functions, offer people a role model in the transformation of the company:
The WHY If the CEO manages to communicate the meaning tunisia phone number data of the efforts surrounding the transformation in a credible and powerful way, he will captivate people in his sphere of influence - this creates a commitment and strengthens the engagement of all those involved.
The changed understanding of roles How the company story spreads is directly related to the personal willingness of the CEO to communicate the successes of the transformation, to change the mindset and thus to abandon old ways of thinking and behaving. This encourages employees and has an important impact on the transformation result.
The drive to build committed top teams in the area of excellence also requires excellence and top-level performance from the CEO himself.
Do, do, do.
The effect on the employer brand
Just as the actions and attitude of the CEO affect the company and its employees, there are ripple effects from the CEO as a brand to the employer brand.
Conversely, employer branding in a company cannot be viewed in isolation, but needs to be in harmony with the social activities of the role models in the company. This is how I would like to see it very often in the future: a charismatic decision-maker offers a lot more visibility for the employer brand through her large network (example: Tina Müller, CEO of the Douglas Group).
In order to turn interested job seekers into enthusiastic employees who contribute to the successful change of the company, the actions of decision-makers in key positions and their attitude will become increasingly important in the future. Today, entrepreneurs shape their own company like no other person. This means that a strong employer brand needs a strong attitude towards something and must also communicate this visibly to the outside world - with identity, with personality both internally and externally, also showing the flag to potential customers, stakeholders and future employees!
Prof. Dr. Guido Quelle describes the CEO as a brand that, like any other positively perceived brand, ideally exudes reliability, high predictability, promises kept, high quality and thus high attractiveness. This role model role will be even more crucial for the company in a difficult transformation phase, as employees need a great deal of clarity in the face of very big challenges, and must be inspired and sometimes encouraged to try new things.
There is no substitute for CEOs in the spotlight tirelessly striving for impact, getting involved themselves, i.e. showing themselves on their channels, interacting with others and being visible in their role as role models. Decision-makers who are still inexperienced in content and social media regularly ask me how they should do this, how they should implement it successfully. There is no one recipe for success, but Scott P. Keller, McKensie Senior Partner Southern California, has come to the conclusion that all CEOs need to roll up their sleeves, get personally involved and, with their four key functions, offer people a role model in the transformation of the company:
The WHY If the CEO manages to communicate the meaning tunisia phone number data of the efforts surrounding the transformation in a credible and powerful way, he will captivate people in his sphere of influence - this creates a commitment and strengthens the engagement of all those involved.
The changed understanding of roles How the company story spreads is directly related to the personal willingness of the CEO to communicate the successes of the transformation, to change the mindset and thus to abandon old ways of thinking and behaving. This encourages employees and has an important impact on the transformation result.
The drive to build committed top teams in the area of excellence also requires excellence and top-level performance from the CEO himself.
Do, do, do.
The effect on the employer brand
Just as the actions and attitude of the CEO affect the company and its employees, there are ripple effects from the CEO as a brand to the employer brand.
Conversely, employer branding in a company cannot be viewed in isolation, but needs to be in harmony with the social activities of the role models in the company. This is how I would like to see it very often in the future: a charismatic decision-maker offers a lot more visibility for the employer brand through her large network (example: Tina Müller, CEO of the Douglas Group).
In order to turn interested job seekers into enthusiastic employees who contribute to the successful change of the company, the actions of decision-makers in key positions and their attitude will become increasingly important in the future. Today, entrepreneurs shape their own company like no other person. This means that a strong employer brand needs a strong attitude towards something and must also communicate this visibly to the outside world - with identity, with personality both internally and externally, also showing the flag to potential customers, stakeholders and future employees!