Campaign with the goal of Conversion (sales)
Posted: Wed Jan 29, 2025 9:35 am
Choosing an advertising objective
At this point, you need to answer the question – what effect do you want to achieve with your ads? Is it sales, attracting people to your online store, or maybe this time you want to boost activity on your fan page?
Facebook offers us several goals in its advertising system that we can target our campaigns at. What are they and when to reach for which in e-commerce?
Business Manager - Advertising with the Goal of Conversion
In the case of online stores, ads in a campaign with this objective will obviously be austria rcs data aimed at acquiring sales.
However, you can also set it up so that the event that is perceived as a conversion is, for example, a newsletter subscription or just adding to the cart. To do this, you need to configure the Facebook pixel appropriately.
At this point, you need to answer the question – what effect do you want to achieve with your ads? Is it sales, attracting people to your online store, or maybe this time you want to boost activity on your fan page?
Facebook offers us several goals in its advertising system that we can target our campaigns at. What are they and when to reach for which in e-commerce?
Business Manager - Advertising with the Goal of Conversion
In the case of online stores, ads in a campaign with this objective will obviously be austria rcs data aimed at acquiring sales.
However, you can also set it up so that the event that is perceived as a conversion is, for example, a newsletter subscription or just adding to the cart. To do this, you need to configure the Facebook pixel appropriately.