Because it is very easy to say:
Posted: Wed Jan 29, 2025 9:34 am
And of course, good work with Google Ads advertising also involves preparing phrases that show that someone is looking for something in order to buy it or ask for a quote for a given service, rather than to check how something works (search network advertising).
However, it may turn out that in certain industries there will simply be too few such searches. Consequently, in the promotion of website design, it is important that many people may enter exactly such a phrase just to learn how it works, look for inspiration, and not necessarily look for companies that deal with it.
Even if someone searches for information like “website design, price”, it doesn’t asia rcs data mean that they definitely want to do something like that. They may just want to know how much it costs. So there’s still a long way from searching for information to sending a request for a service.
The more complicated the service, the greater the risk involved. Imagine that you are involved in implementing gamification in an organization, for example. And people will have a lot of questions and content-only elements that will interest them, in terms of:
what is gamification,
how much is it,
how it works,
how it is implemented.
So they may be at an early stage in the process, and just because they type that phrase into a search engine and land on your site doesn't mean they actually want to become your customer. Because a Google ad can very quickly convince someone to buy right then and there for a simpler service, but it doesn't necessarily work for more complicated ones.
That's just not how purchasing processes work, let's be honest. Especially in complex industries, in B2B and in services.
However, it may turn out that in certain industries there will simply be too few such searches. Consequently, in the promotion of website design, it is important that many people may enter exactly such a phrase just to learn how it works, look for inspiration, and not necessarily look for companies that deal with it.
Even if someone searches for information like “website design, price”, it doesn’t asia rcs data mean that they definitely want to do something like that. They may just want to know how much it costs. So there’s still a long way from searching for information to sending a request for a service.
The more complicated the service, the greater the risk involved. Imagine that you are involved in implementing gamification in an organization, for example. And people will have a lot of questions and content-only elements that will interest them, in terms of:
what is gamification,
how much is it,
how it works,
how it is implemented.
So they may be at an early stage in the process, and just because they type that phrase into a search engine and land on your site doesn't mean they actually want to become your customer. Because a Google ad can very quickly convince someone to buy right then and there for a simpler service, but it doesn't necessarily work for more complicated ones.
That's just not how purchasing processes work, let's be honest. Especially in complex industries, in B2B and in services.