Provide useful information for users
Posted: Wed Jan 29, 2025 9:16 am
In order to efficiently attract customers through owned media, it is important to unify the policy and not let the axis waver. If the policy is not unified, the content will also be inconsistent, and the content will be difficult to convey to users. Therefore, when creating owned media, it is important to clarify "who you are communicating what to".
In order to efficiently panama cell phone number list attract customers through owned media, it is also important to provide information that is useful to users. When creating content for owned media, it is meaningless to create content that only conveys what the company wants to say.
Content that is relevant to the user's concerns and helps them find solutions is the information that is most useful to the user. Therefore, when creating owned media, it is important to pay attention to the above points and create content from the user's perspective.
Use analysis tools to analyze and improve the site
Producing and providing content that is useful to users is important in owned media management. It is also essential to constantly update the completed useful content while analyzing and improving the site.
To perform efficient site analysis and improvements, use analysis tools to measure page views, sessions, bounce rates, etc. while making improvements to your site. By implementing positive site improvements like those mentioned above, the production of effective owned media will be promoted, leading to increased customer numbers.
Three success stories of attracting customers through owned media
Owned media is an effective way to attract customers, replacing web advertising, etc. From here, we will introduce three cases where owned media was actually used to successfully attract customers.
Nichii's nursing care site
The "Nichii Nursing Site" is the owned media of Nichii Gakkan Co., Ltd., which is a company that provides comprehensive elderly support services based on the philosophy of medical care, nursing care, and education. The owned media site contains a lot of information using photos and videos, and a lot of information that is suitable for the needs of users who require nursing care.
Cybozu Style
Cybozu Style is an owned media that delivers a wide range of topics, including lifestyles in companies and organizations, in the form of interviews and columns. Cybozu Style is not a media that focuses on sales, but aims to empathize with people, and can be said to be an owned media that can build a friendly relationship between companies and users.
LIG
LIG Inc. has succeeded in differentiating itself from competitors by producing and operating its own owned media. Even in the currently highly competitive web production industry, LIG has effectively utilized its owned media, increasing its fan base and successfully differentiating itself from competitors.
LIG's content covers a wide range of topics, from in-depth technical information on web production to employee working styles, and is unique in that it is structured to keep viewers interested.
In order to efficiently panama cell phone number list attract customers through owned media, it is also important to provide information that is useful to users. When creating content for owned media, it is meaningless to create content that only conveys what the company wants to say.
Content that is relevant to the user's concerns and helps them find solutions is the information that is most useful to the user. Therefore, when creating owned media, it is important to pay attention to the above points and create content from the user's perspective.
Use analysis tools to analyze and improve the site
Producing and providing content that is useful to users is important in owned media management. It is also essential to constantly update the completed useful content while analyzing and improving the site.
To perform efficient site analysis and improvements, use analysis tools to measure page views, sessions, bounce rates, etc. while making improvements to your site. By implementing positive site improvements like those mentioned above, the production of effective owned media will be promoted, leading to increased customer numbers.
Three success stories of attracting customers through owned media
Owned media is an effective way to attract customers, replacing web advertising, etc. From here, we will introduce three cases where owned media was actually used to successfully attract customers.
Nichii's nursing care site
The "Nichii Nursing Site" is the owned media of Nichii Gakkan Co., Ltd., which is a company that provides comprehensive elderly support services based on the philosophy of medical care, nursing care, and education. The owned media site contains a lot of information using photos and videos, and a lot of information that is suitable for the needs of users who require nursing care.
Cybozu Style
Cybozu Style is an owned media that delivers a wide range of topics, including lifestyles in companies and organizations, in the form of interviews and columns. Cybozu Style is not a media that focuses on sales, but aims to empathize with people, and can be said to be an owned media that can build a friendly relationship between companies and users.
LIG
LIG Inc. has succeeded in differentiating itself from competitors by producing and operating its own owned media. Even in the currently highly competitive web production industry, LIG has effectively utilized its owned media, increasing its fan base and successfully differentiating itself from competitors.
LIG's content covers a wide range of topics, from in-depth technical information on web production to employee working styles, and is unique in that it is structured to keep viewers interested.