The Importance of Funnel Analysis
Posted: Wed Jan 29, 2025 8:59 am
"Funnel" is a marketing term. It is a diagram that illustrates the process from when many potential customers become aware of a service or product to when they actually purchase it, and is a very important concept in marketing.
This time, we will explain the meaning and types of funnels, as well as how to analyze and use them.
Table of Contents [Hide]
1.What does funnel mean?
2. Types of Marketing Funnels
3. Why is the funnel considered an old idea?
4. New Marketing Funnel Framework
5. Marketing funnel use cases and content
6. Marketing funnels can also be used by sales departments
7. Summary
What does funnel mean?
The literal translation luxembourg cell phone number list of funnel is "funnel." A "funnel" is an inverted triangular bowl-shaped device that is often used as a laboratory tool, but in marketing, the funnel has a different meaning.
The meaning of the funnel in marketing is a diagram that illustrates the process from when a customer becomes aware of a service or product to when they actually purchase it. It does not have the meaning of a "funnel."
Funnel analysis is extremely important in marketing.
In order to get potential customers to purchase the services or products your company offers, it is important to clarify "what phase the potential customer is currently in."
Cognition
interest
Comparison
Action (purchase)
It is said that potential customers move at this step, and marketing strategies can be considered by clarifying which phase potential customers are in.
Launching marketing initiatives without any visibility into potential customer behavior will simply result in a pointless waste of your budget.
Are funnels an outdated idea?
There was a time when people were shouting, "Funnel analysis is important!", but it is not considered to be that important these days.
The reason is the diversification of consumer behavior. Before the development of social media and other media, the actions from becoming aware of a service or product to purchasing it could be fit into a funnel.
However, in today's world, with the development of social media and other media, and the diversification of consumer behavior, it is no longer possible to say that funnel analysis is generally effective. As the methods of collecting information have also diversified, the meaning of funnel analysis is being questioned.
However, even though it is said to be an "old way of thinking," many people still believe that funnel analysis is effective in BtoB. It may have become difficult to use funnel analysis in BtoC, but many companies still use funnel analysis in BtoB.
BOXIL is a SaaS listing platform
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Types of Marketing Funnels
Now that you understand the meaning of funnels and the importance of analyzing them, let's introduce the different types of marketing funnels.
Purchase Funnel
The purchase funnel is the most basic type of marketing funnel.
It is believed that consumer behavior will progress in the following phases:
Cognition
interest
Comparison
Action (purchase)
The creation of the purchase funnel type of funnel comes from AIDMA, a well-known framework in the marketing industry.
"AIDMA" also believes that consumers will move in the above phases, and is being used in actual marketing strategies.
There are many different types of marketing strategies, but without a purchase funnel or AIDMA, marketing strategies often will not be successful in the first place.
This time, we will explain the meaning and types of funnels, as well as how to analyze and use them.
Table of Contents [Hide]
1.What does funnel mean?
2. Types of Marketing Funnels
3. Why is the funnel considered an old idea?
4. New Marketing Funnel Framework
5. Marketing funnel use cases and content
6. Marketing funnels can also be used by sales departments
7. Summary
What does funnel mean?
The literal translation luxembourg cell phone number list of funnel is "funnel." A "funnel" is an inverted triangular bowl-shaped device that is often used as a laboratory tool, but in marketing, the funnel has a different meaning.
The meaning of the funnel in marketing is a diagram that illustrates the process from when a customer becomes aware of a service or product to when they actually purchase it. It does not have the meaning of a "funnel."
Funnel analysis is extremely important in marketing.
In order to get potential customers to purchase the services or products your company offers, it is important to clarify "what phase the potential customer is currently in."
Cognition
interest
Comparison
Action (purchase)
It is said that potential customers move at this step, and marketing strategies can be considered by clarifying which phase potential customers are in.
Launching marketing initiatives without any visibility into potential customer behavior will simply result in a pointless waste of your budget.
Are funnels an outdated idea?
There was a time when people were shouting, "Funnel analysis is important!", but it is not considered to be that important these days.
The reason is the diversification of consumer behavior. Before the development of social media and other media, the actions from becoming aware of a service or product to purchasing it could be fit into a funnel.
However, in today's world, with the development of social media and other media, and the diversification of consumer behavior, it is no longer possible to say that funnel analysis is generally effective. As the methods of collecting information have also diversified, the meaning of funnel analysis is being questioned.
However, even though it is said to be an "old way of thinking," many people still believe that funnel analysis is effective in BtoB. It may have become difficult to use funnel analysis in BtoC, but many companies still use funnel analysis in BtoB.
BOXIL is a SaaS listing platform
The challenges facing SaaS marketers in generating leads are:
You only get leads that don't progress to sales
You spend money on advertising but don't see results
I am exhausted by analog sales and customer acquisition methods
"BOXIL SaaS" solves these problems in three ways.
With "BOXIL SaaS," you can steadily acquire leads centered on comparison and consideration groups by using articles with high SEO rankings as a guide. There are about 250 categories available, so please check here for categories that match your company's services, actual costs, and use cases.
Types of Marketing Funnels
Now that you understand the meaning of funnels and the importance of analyzing them, let's introduce the different types of marketing funnels.
Purchase Funnel
The purchase funnel is the most basic type of marketing funnel.
It is believed that consumer behavior will progress in the following phases:
Cognition
interest
Comparison
Action (purchase)
The creation of the purchase funnel type of funnel comes from AIDMA, a well-known framework in the marketing industry.
"AIDMA" also believes that consumers will move in the above phases, and is being used in actual marketing strategies.
There are many different types of marketing strategies, but without a purchase funnel or AIDMA, marketing strategies often will not be successful in the first place.