Not everything can be automated
Posted: Wed Jan 29, 2025 8:54 am
The main purpose of using CRM is to improve customer satisfaction, build ongoing relationships, and improve the loyalty of existing customers. Unless this basic idea is shared and understood throughout the company, it will be difficult to make effective use of CRM. SFA SFA stands for Sales Force Automation, which translates to "sales support system." It is a system that visualizes the progress of sales from when a sales representative starts negotiations with a customer to when an order is placed, and helps them take effective and efficient sales actions.
SFA can do things like customer management, but it also germany telegram database has other functions such as case management, negotiation management, sales process management, sales forecasting and actual sales management, and schedule management. So what is the difference between SFA and CRM? SFA is a system that focuses on sales activities. Therefore, it is generally used in the sales department. In contrast, CRM handles the same customer information in multiple departments and divisions, such as the sales department, marketing department, and information systems department.
Therefore, it can be said that CRM is a system that is more related to overall management. The ultimate purpose of introducing SFA is to increase sales, but it also has the purpose of managing sales activities and accumulating and standardizing sales information and know-how (breaking away from personalization). However, depending on the product, CRM may be equipped with functions similar to SFA, or the opposite may be true. It is also possible to use CRM and SFA in conjunction with each other.
SFA can do things like customer management, but it also germany telegram database has other functions such as case management, negotiation management, sales process management, sales forecasting and actual sales management, and schedule management. So what is the difference between SFA and CRM? SFA is a system that focuses on sales activities. Therefore, it is generally used in the sales department. In contrast, CRM handles the same customer information in multiple departments and divisions, such as the sales department, marketing department, and information systems department.
Therefore, it can be said that CRM is a system that is more related to overall management. The ultimate purpose of introducing SFA is to increase sales, but it also has the purpose of managing sales activities and accumulating and standardizing sales information and know-how (breaking away from personalization). However, depending on the product, CRM may be equipped with functions similar to SFA, or the opposite may be true. It is also possible to use CRM and SFA in conjunction with each other.