Basic knowledge you should know about its functions and operation procedures
Posted: Wed Jan 29, 2025 8:46 am
The same can be said when comparing emails to existing customers and potential customers. If the number of emails delivered is extremely small, a slight change in the number of opens may cause a large change in the open rate. However, it is easier to design measures if you have an index value, so here is a reference article. This is a report on open rates by industry, surveyed using the actual delivery records of emails sent from our CRM system "Synergy!" If you are wondering what open rate you should aim for, please take a look.
Average email open rate/click rate report [2023 edition] ~ Actual figures georgia telegram database compiled by CRM system vendor ~ Average email open rate/click rate report [2023 edition] ~ Actual figures compiled by CRM system vendor ~ Why you shouldn’t obsess over email open rates Although it may seem like a contradiction to the above, I don't recommend focusing solely on email open rates. There are three main reasons why: Open rates are meaningless on iOS devices A new feature called "Mail Privacy Protection" was added to "iOS 15," which was released on September 21, 2021 (Japan time).
One of the effects of this feature is that it is no longer possible to know the open rate of users who use the standard iOS mail app. This means that it is no longer possible to accurately measure the open rate of people who receive email newsletters on iPhones that have been updated to iOS 15. Furthermore, in addition to iOS, Apple's operating systems such as "iPadOS 15," "macOS Monterey," and "watchOS 8" and above also have email privacy protection features.
Average email open rate/click rate report [2023 edition] ~ Actual figures georgia telegram database compiled by CRM system vendor ~ Average email open rate/click rate report [2023 edition] ~ Actual figures compiled by CRM system vendor ~ Why you shouldn’t obsess over email open rates Although it may seem like a contradiction to the above, I don't recommend focusing solely on email open rates. There are three main reasons why: Open rates are meaningless on iOS devices A new feature called "Mail Privacy Protection" was added to "iOS 15," which was released on September 21, 2021 (Japan time).
One of the effects of this feature is that it is no longer possible to know the open rate of users who use the standard iOS mail app. This means that it is no longer possible to accurately measure the open rate of people who receive email newsletters on iPhones that have been updated to iOS 15. Furthermore, in addition to iOS, Apple's operating systems such as "iPadOS 15," "macOS Monterey," and "watchOS 8" and above also have email privacy protection features.