key components of information processing
Posted: Wed Jan 29, 2025 8:02 am
Dimensions and metrics:
Dimensions (e.g. “traffic source”) describe qualitative properties, while metrics (e.g. “sessions”) provide the corresponding numbers. Their combination makes patterns and trends visible.
Segments:
Segments allow you to analyze specific user groups, such as new visitors or users who have made a purchase, making the information more targeted.
Standard reports:
GA offers pre-configured reports that make important south-korea phone number data information such as user behavior or goal achievements easily accessible.
Why Information is Crucial
At this level of the pyramid, web analytics starts to become really useful. The information that Google Analytics provides creates an understanding of user behavior and initial insights into the performance of a website. It helps you answer clear questions such as:
Which pages perform particularly well?
Which marketing channels generate the most conversions?
Are there any weak points in the user flow?
This information is the key to the next level of the pyramid: gaining knowledge through deeper analysis and visualization.
Level 3: Knowledge
With the third level of the knowledge pyramid, knowledge , web analytics becomes strategically valuable. Here, information is not only viewed, but actively linked and interpreted in order to identify patterns, trends and connections. This is the moment when isolated information becomes actionable knowledge. Looker Studio (formerly Google Data Studio) is the ideal tool to realize this step.
Dimensions (e.g. “traffic source”) describe qualitative properties, while metrics (e.g. “sessions”) provide the corresponding numbers. Their combination makes patterns and trends visible.
Segments:
Segments allow you to analyze specific user groups, such as new visitors or users who have made a purchase, making the information more targeted.
Standard reports:
GA offers pre-configured reports that make important south-korea phone number data information such as user behavior or goal achievements easily accessible.
Why Information is Crucial
At this level of the pyramid, web analytics starts to become really useful. The information that Google Analytics provides creates an understanding of user behavior and initial insights into the performance of a website. It helps you answer clear questions such as:
Which pages perform particularly well?
Which marketing channels generate the most conversions?
Are there any weak points in the user flow?
This information is the key to the next level of the pyramid: gaining knowledge through deeper analysis and visualization.
Level 3: Knowledge
With the third level of the knowledge pyramid, knowledge , web analytics becomes strategically valuable. Here, information is not only viewed, but actively linked and interpreted in order to identify patterns, trends and connections. This is the moment when isolated information becomes actionable knowledge. Looker Studio (formerly Google Data Studio) is the ideal tool to realize this step.