Placeholders in lead form fields are detrimental to your conversions
Posted: Wed Jan 29, 2025 7:00 am
Placeholders (from the English placeholders - in Internet marketing: an indicator of the place to fill in or a hint located inside each field of the subscription form): this is a technology that, according to the authors, should facilitate the process of filling out the lead form and contribute to an increase in the conversion rate.
But as numerous studies show, placeholders do more harm than good.
Lead form field titles and placeholders
It is important to distinguish between field headers and placeholders .
Those texts that are located outside the fields of the lead form and indicate the nature of the information requested from the user are headings .
Placeholders , on the contrary, are placed inside the fields new-zealand phone number data and are some additional hint, special description or example of the information that the user needs to enter. Usually this hint disappears after the user clicks on the form field.
Placeholders
The word "Password" is the title, and the sentence "Must have at least 6 characters" is a placeholder.
5 Critical Components of a Lead Form
Lead form headings
Some web designers and marketers practice combining headings and indicators and implement a hint in the form of a disappearing placeholder. This is done in order to reduce the level of information noise on the landing page or to shorten its length.
Although this approach is used purely for good intentions, it has many drawbacks. It looks like this:
placeholder
This is the very option where the placeholder acts as a title.
Below we'll list 7 key reasons why combining a lead form field title with a placeholder is not just bad, but dangerous to your conversion.
But as numerous studies show, placeholders do more harm than good.
Lead form field titles and placeholders
It is important to distinguish between field headers and placeholders .
Those texts that are located outside the fields of the lead form and indicate the nature of the information requested from the user are headings .
Placeholders , on the contrary, are placed inside the fields new-zealand phone number data and are some additional hint, special description or example of the information that the user needs to enter. Usually this hint disappears after the user clicks on the form field.
Placeholders
The word "Password" is the title, and the sentence "Must have at least 6 characters" is a placeholder.
5 Critical Components of a Lead Form
Lead form headings
Some web designers and marketers practice combining headings and indicators and implement a hint in the form of a disappearing placeholder. This is done in order to reduce the level of information noise on the landing page or to shorten its length.
Although this approach is used purely for good intentions, it has many drawbacks. It looks like this:
placeholder
This is the very option where the placeholder acts as a title.
Below we'll list 7 key reasons why combining a lead form field title with a placeholder is not just bad, but dangerous to your conversion.