CTA that doesn't attract action
Posted: Wed Jan 29, 2025 6:57 am
Using the same color for the page background and the CTA button is a huge mistake. The call to action should be bright and clearly visible.
The call to action text should briefly and clearly describe the conversion action and attract to perform it. For example, if the target action is to download an eBook, the CTA could say: "Download the book right now!"
Use verbs that encourage immediate action (get, download, try, etc.) and avoid generic headlines like “Submit” and “Click here” — a study by HubSpot (an inbound marketing platform ) has proven the ukraine phone number data negative impact of such buttons on conversion.
5. Excess of CTA
The goal of a lead generation page is to attract a visitor to convert, which requires focusing their attention on one CTA element. Therefore, an excess of buttons, icons, links, and other sources of distraction reduces the conversion rate, as it distracts the user.
6. Ineffective lead form
Long and complicated forms are the reason for 86% of users leaving - to prevent losing most of your traffic, exclude all unnecessary fields from your lead form (there should be no more than 3-5 fields in a form) and mark the required ones with asterisks.
Remember that additional information about consumers can be obtained during post-conversion interactions through tele- or email marketing.
7. Placing the lead form below the fold
The lead form and call to action should be placed above the fold because users should see these elements immediately after landing on the landing page. As Jakob Nielsen, co-founder of the Nielsen Norman Group, said: “Internet users spend 80% of their time reading information above the fold. They scroll down, but information below the fold only gets 20% of their attention.”
The call to action text should briefly and clearly describe the conversion action and attract to perform it. For example, if the target action is to download an eBook, the CTA could say: "Download the book right now!"
Use verbs that encourage immediate action (get, download, try, etc.) and avoid generic headlines like “Submit” and “Click here” — a study by HubSpot (an inbound marketing platform ) has proven the ukraine phone number data negative impact of such buttons on conversion.
5. Excess of CTA
The goal of a lead generation page is to attract a visitor to convert, which requires focusing their attention on one CTA element. Therefore, an excess of buttons, icons, links, and other sources of distraction reduces the conversion rate, as it distracts the user.
6. Ineffective lead form
Long and complicated forms are the reason for 86% of users leaving - to prevent losing most of your traffic, exclude all unnecessary fields from your lead form (there should be no more than 3-5 fields in a form) and mark the required ones with asterisks.
Remember that additional information about consumers can be obtained during post-conversion interactions through tele- or email marketing.
7. Placing the lead form below the fold
The lead form and call to action should be placed above the fold because users should see these elements immediately after landing on the landing page. As Jakob Nielsen, co-founder of the Nielsen Norman Group, said: “Internet users spend 80% of their time reading information above the fold. They scroll down, but information below the fold only gets 20% of their attention.”