Leadster Releases Overview of the Lead Generation Market in Brazil [2024]
Posted: Wed Jan 29, 2025 6:26 am
Published by
Carolina Fernandes
/ Conversion / Leadster Launches Overview of the Lead Generation Market in Brazil [2024]
Summary [ Hide ]
1 What is the Lead Generation Overview?
2 9 important data points from the report to guide your strategy in 2024
3 Benchmark your segment – download the full study
It's already becoming routine: every year, Leadster launches the spain number dataset study on the lead generation market in Brazil: the Lead Generation Panorama.
And this is already becoming routine for a very simple reason — we believe that this type of material is not a bonus for the market, but is essential for it.
In other words: without this data, all the lead generation work becomes more difficult for everyone. And since no one else is doing it around here, we decided to do our own.
We started Panorama in 2022, analyzing data from our clients and compiling their results into simple charts that told big stories.
In 2023, we expanded our scope and created an even more complete Panorama.
Now, in 2024, we are looking at data from 2023, the big post-pandemic year.
But what data did we analyze? What was our method? What makes this Panorama different from the others?
Let's find out now, together, throughout the text. Come with me?
What is the Lead Generation Overview?
The Panorama of Lead Generation in Brazil is an annual study that Leadster launches together with some partners.
This year, we partnered with V4 Company, Rock Content and HubSpot to launch the study.
All the data we present in the study was compiled by Leadster's Conversational Marketing Chatbot.
This year, we analyzed 2,772 Brazilian companies with websites, 147 million visits to these websites and 3.5 million leads generated.
In other words: this is the most reliable data you can get. It’s how our customers in each segment are generating leads today.
In this study, we analyzed these six basic pieces of information:
What is the average conversion rate for each segment;
What are the highest and lowest conversion rates for the segments;
What is the Digital Maturity Index of the segments analyzed;
What are the best conversion channels;
What devices do conversions take place on?
What are the demographics of lead generation;
In which regions leads are generated the most;
Which browser generates the most leads;
How is AI in lead generation;
Among other more specific information for each case.
For almost all of these points, we did an analysis by segment. We are working with 17 segments in this edition, in addition to a specific, multi-segment comparison between B2B and B2C, and a special insert for agencies.
In the topic below, we will discuss in more detail the main differences between the 2024 Lead Generation Panorama and previous editions. Follow me:
What was new in the study in 2024?
This year, the biggest novelty was the expansion of the segments analyzed.
In 2023, we analyze 8 segments in total: B2B, Software, Educational, Agencies, Service Sales, Product Sales, Financial, Legal and Real Estate.
Carolina Fernandes
/ Conversion / Leadster Launches Overview of the Lead Generation Market in Brazil [2024]
Summary [ Hide ]
1 What is the Lead Generation Overview?
2 9 important data points from the report to guide your strategy in 2024
3 Benchmark your segment – download the full study
It's already becoming routine: every year, Leadster launches the spain number dataset study on the lead generation market in Brazil: the Lead Generation Panorama.
And this is already becoming routine for a very simple reason — we believe that this type of material is not a bonus for the market, but is essential for it.
In other words: without this data, all the lead generation work becomes more difficult for everyone. And since no one else is doing it around here, we decided to do our own.
We started Panorama in 2022, analyzing data from our clients and compiling their results into simple charts that told big stories.
In 2023, we expanded our scope and created an even more complete Panorama.
Now, in 2024, we are looking at data from 2023, the big post-pandemic year.
But what data did we analyze? What was our method? What makes this Panorama different from the others?
Let's find out now, together, throughout the text. Come with me?
What is the Lead Generation Overview?
The Panorama of Lead Generation in Brazil is an annual study that Leadster launches together with some partners.
This year, we partnered with V4 Company, Rock Content and HubSpot to launch the study.
All the data we present in the study was compiled by Leadster's Conversational Marketing Chatbot.
This year, we analyzed 2,772 Brazilian companies with websites, 147 million visits to these websites and 3.5 million leads generated.
In other words: this is the most reliable data you can get. It’s how our customers in each segment are generating leads today.
In this study, we analyzed these six basic pieces of information:
What is the average conversion rate for each segment;
What are the highest and lowest conversion rates for the segments;
What is the Digital Maturity Index of the segments analyzed;
What are the best conversion channels;
What devices do conversions take place on?
What are the demographics of lead generation;
In which regions leads are generated the most;
Which browser generates the most leads;
How is AI in lead generation;
Among other more specific information for each case.
For almost all of these points, we did an analysis by segment. We are working with 17 segments in this edition, in addition to a specific, multi-segment comparison between B2B and B2C, and a special insert for agencies.
In the topic below, we will discuss in more detail the main differences between the 2024 Lead Generation Panorama and previous editions. Follow me:
What was new in the study in 2024?
This year, the biggest novelty was the expansion of the segments analyzed.
In 2023, we analyze 8 segments in total: B2B, Software, Educational, Agencies, Service Sales, Product Sales, Financial, Legal and Real Estate.