The end of third-party cookies: what we know so far

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Thiago Sgobero
/ Lead Generation / The End of Third-Party Cookies: What We Know So Far
Summary [ Hide ]

1 What are cookies?
2 Why are third-party cookies important?
3 Why are third-party cookies going away?
4 When will third-party cookies end?
5 What is the Google Privacy Sandbox?
6 What to do if you rely heavily on third-party cookies?
The end of third-party cookies is something we have been singapore number dataset about here on the blog for some time now, but never in a dedicated text, always in others talking about paid media.

Today the conversation will be different. Our own founder and CEO, Fabrício Toledo, came down here to the content department and asked: we need to talk about the end of cookies urgently!

That's because the topic is no longer a conversation for the future. Over the last two years, all publications about digital marketing have been warning that this day would come. And it is arriving this year.

In 2024, Google is actually removing support for third-party cookies from Google Chrome, and this will disrupt the lives of many people who use Google Ads.

And it will literally break many alternative ad platforms that use these cookies to function. They are an important part of their products.

But we’ll cover this in more detail later in the text. Are you ready to learn all about the end of cookies in 2024?

So come with me:

What are cookies?
Woman with thoughtful expression next to target icon
To get this text off to a good start, we need to understand what cookies are in general, and then delve deeper into their main differences.

Cookies are small lines of code placed in the source code of a website. They allow the website to capture information about who is browsing.

For a long time in the early days of the internet, cookies served a function more focused on user convenience, along with caching.