How Data Visualization Improves Marketing Decision-Making
Posted: Wed Jan 29, 2025 6:07 am
Amazon could also launch a cloud gaming service in 2020… with Twitch
TECH, STARTUPS, INNOVATION, DIGITAL TRANSFO
A decade of technology: where are we today?
TOOLS
Create Animated Instagram Stories: 5 Must-Have Apps
Responsive Viewer: a free extension to test the responsive design of your site from a single view
–The Dictionary of the Streaming Years
tools
December 01, 2019
Reading time: 12 min
Share
By the France Télévisions teams at the gambling data indonesia MediaLab of Information and the Digital Technical Department
DAI, MVP, NPS, VSO, SSO… Digital has its own awful jargon, and you can quickly become overwhelmed or feel like you’re in a foreign land. Don’t panic, here’s a little dictionary that will help you communicate with your operational teams!
AB testing
AB testing is a marketing procedure that allows you to measure the impact on achieving an objective of a change in a variable on a given medium (e.g. a landing page, an email), by testing 2 or more versions of the variable.
Acquisition (audience)
All marketing and commercial actions aimed at gaining new Internet users for a media outlet.
Ad blocker
A software or module incorporated into an Internet user's web browser that blocks the display of advertisements (e.g. banners, videos).
TECH, STARTUPS, INNOVATION, DIGITAL TRANSFO
A decade of technology: where are we today?
TOOLS
Create Animated Instagram Stories: 5 Must-Have Apps
Responsive Viewer: a free extension to test the responsive design of your site from a single view
–The Dictionary of the Streaming Years
tools
December 01, 2019
Reading time: 12 min
Share
By the France Télévisions teams at the gambling data indonesia MediaLab of Information and the Digital Technical Department
DAI, MVP, NPS, VSO, SSO… Digital has its own awful jargon, and you can quickly become overwhelmed or feel like you’re in a foreign land. Don’t panic, here’s a little dictionary that will help you communicate with your operational teams!
AB testing
AB testing is a marketing procedure that allows you to measure the impact on achieving an objective of a change in a variable on a given medium (e.g. a landing page, an email), by testing 2 or more versions of the variable.
Acquisition (audience)
All marketing and commercial actions aimed at gaining new Internet users for a media outlet.
Ad blocker
A software or module incorporated into an Internet user's web browser that blocks the display of advertisements (e.g. banners, videos).