Lead Ads: What They Are and How to Create Lead Ads
Posted: Wed Jan 29, 2025 6:06 am
Published by
Karinne Garcia
/ Lead Generation / Lead Ads: What They Are and How to Create Lead Ads
Summary [Esconder]
1 What is Lead Ads?
2 What are the Advantages of Using Lead Ads?
3 How to Create a Lead Ads Campaign Step by Step
4 How to do Lead Ads Retargeting?
5 How to Download Leads from a Lead Ads Campaign?
6 How to integrate Lead Ads with Automation Platform or CRM?
It’s never been so difficult to generate a conversion, has it?
Currently, digital marketing faces a romania number dataset of high competition , a smaller attention window and few channels to invest in.
Therefore, new strategies are emerging to generate more results and overcome these challenges.
One of them, which we will talk about today, is Leads Ads, a new tactic to attract potential customers , without redirecting them to conversion landing pages .
To understand this strategy better, its benefits and how to apply it, continue reading the text and you will have the answer to the following question: “What is Lead Ads?” !
What is Lead Ads?
What is Lead Ads?
Leads Ads are a paid media strategy that creates conversion ads without making the user leave the channel , capturing data right there on the platform and positively impacting the user experience.
This feature was pioneered by Facebook Ads, but is already used in several other media.
Let's understand below:
Facebook Lead Ads – Registration Ads: You may have already come across registration ads on Facebook. We are talking about the format with a “Sign up or Subscribe” button that, when clicked, does not require you to leave the platform to register, as a pop-up appears for you to fill in the information on the same page.
Instagram Lead Ads – Lead Ads: Instagram follows the same format as Facebook, after all, both are managed by Meta. Some differences are:
Not all auto-filled fields in lead ads are accepted on Instagram;
As of now, Instagram does not support Store Locator or Appointment Request questions;
Instagram also does not yet support Advantage+ Catalog Ads for leads;
This type of ad is only available on the mobile app.
LinkedIn Ads – Lead Gen Form: This lead generation ad format is available for both Message and Sponsored Content formats .
Google Ads – Lead forms: with lead forms, your users will be able to register for your company right from your ad, which appears in the first results on the page.
YouTube – Lead forms: yes, even those video ads on YouTube can now ask for your registration without even pausing the video.
Read also: Website Traffic: Types and How to Attract Qualified Traffic
What are the Advantages of Using Lead Ads?
What are the Advantages of Using Lead Ads?
In addition to improving the user experience, directly impacting conversions, as it shortens the user journey , there are other advantages to using Lead Ads.
In fact, there are five more benefits that will add to this strategy and give you more reasons to invest. Check them out:
Reduce dropouts
Let me ask you something: how many times have you clicked on an ad and had to wait for a new tab to open before you could register ? Well, I can also bet that many times you gave up and closed the window , right?
Well, that doesn’t have to happen anymore if you use Lead Ads.
This new type of ad already does most of the work of filling out contact forms , increasing the chances of users completing the action.
Make it easier to fill in the information
By not having to leave the page and come back to fill in the information, people will be more likely to complete the action.
Therefore, opt for simple and direct data , when possible choose information that can be filled in automatically by the platform or by multiple choice and always remember to customize the forms to ask the most important questions first .
Increase conversion on mobile
Remember that mobile features are already advanced to automatically fill in some information on your registration form.
Therefore, make the most of this device to increase your conversion , as people will find it easier to fill in their information , in addition to doing so almost instantly.
Read also: Mobile Leads in Accesses, but Loses in Conversion – See the Highlight
Send pre-qualified leads to CRM
Leads Ads allows integration with your sales CRM .
In other words, the generated records can be automatically sent to the tool , where the sales team can work with the information.
Karinne Garcia
/ Lead Generation / Lead Ads: What They Are and How to Create Lead Ads
Summary [Esconder]
1 What is Lead Ads?
2 What are the Advantages of Using Lead Ads?
3 How to Create a Lead Ads Campaign Step by Step
4 How to do Lead Ads Retargeting?
5 How to Download Leads from a Lead Ads Campaign?
6 How to integrate Lead Ads with Automation Platform or CRM?
It’s never been so difficult to generate a conversion, has it?
Currently, digital marketing faces a romania number dataset of high competition , a smaller attention window and few channels to invest in.
Therefore, new strategies are emerging to generate more results and overcome these challenges.
One of them, which we will talk about today, is Leads Ads, a new tactic to attract potential customers , without redirecting them to conversion landing pages .
To understand this strategy better, its benefits and how to apply it, continue reading the text and you will have the answer to the following question: “What is Lead Ads?” !
What is Lead Ads?
What is Lead Ads?
Leads Ads are a paid media strategy that creates conversion ads without making the user leave the channel , capturing data right there on the platform and positively impacting the user experience.
This feature was pioneered by Facebook Ads, but is already used in several other media.
Let's understand below:
Facebook Lead Ads – Registration Ads: You may have already come across registration ads on Facebook. We are talking about the format with a “Sign up or Subscribe” button that, when clicked, does not require you to leave the platform to register, as a pop-up appears for you to fill in the information on the same page.
Instagram Lead Ads – Lead Ads: Instagram follows the same format as Facebook, after all, both are managed by Meta. Some differences are:
Not all auto-filled fields in lead ads are accepted on Instagram;
As of now, Instagram does not support Store Locator or Appointment Request questions;
Instagram also does not yet support Advantage+ Catalog Ads for leads;
This type of ad is only available on the mobile app.
LinkedIn Ads – Lead Gen Form: This lead generation ad format is available for both Message and Sponsored Content formats .
Google Ads – Lead forms: with lead forms, your users will be able to register for your company right from your ad, which appears in the first results on the page.
YouTube – Lead forms: yes, even those video ads on YouTube can now ask for your registration without even pausing the video.
Read also: Website Traffic: Types and How to Attract Qualified TrafficWhat are the Advantages of Using Lead Ads?
What are the Advantages of Using Lead Ads?
In addition to improving the user experience, directly impacting conversions, as it shortens the user journey , there are other advantages to using Lead Ads.
In fact, there are five more benefits that will add to this strategy and give you more reasons to invest. Check them out:
Reduce dropouts
Let me ask you something: how many times have you clicked on an ad and had to wait for a new tab to open before you could register ? Well, I can also bet that many times you gave up and closed the window , right?
Well, that doesn’t have to happen anymore if you use Lead Ads.
This new type of ad already does most of the work of filling out contact forms , increasing the chances of users completing the action.
Make it easier to fill in the information
By not having to leave the page and come back to fill in the information, people will be more likely to complete the action.
Therefore, opt for simple and direct data , when possible choose information that can be filled in automatically by the platform or by multiple choice and always remember to customize the forms to ask the most important questions first .
Increase conversion on mobile
Remember that mobile features are already advanced to automatically fill in some information on your registration form.
Therefore, make the most of this device to increase your conversion , as people will find it easier to fill in their information , in addition to doing so almost instantly.
Read also: Mobile Leads in Accesses, but Loses in Conversion – See the HighlightSend pre-qualified leads to CRM
Leads Ads allows integration with your sales CRM .
In other words, the generated records can be automatically sent to the tool , where the sales team can work with the information.