Combine these two factors and you’ll understand
Posted: Wed Jan 29, 2025 6:02 am
It details how our brains are programmed to perceive any new opportunity as a threat, triggering a fight-or-flight response that simultaneously slows rational thinking and stops creative thinking. The reason for this is fear, which affects how we assess a situation.
To overcome fear, it is recommended to use the “minor questions” technique, which can also be successfully used in marketing to gently push people to action.
Our brains love questions, and we always want to learn costa-rica phone number data something new about ourselves. why all the “Which Game of Thrones character are you?” tests are so popular.
So, if you find a way to engage visitors with simple questions, you can gradually “turn up the heat” without fear of triggering a “flight response.”
At the same time, try to avoid asking too “big” questions: the situation when you ask a person their name and email right away is not the most pleasant for most people.
Ryan Levesque used this method to optimize the landing page of RocketMemory. At first, the landing page looked like this:
RocketMemory
The visitor had to click to get the free Memory Tool Kit, after which an opt-in form (consent to receive emails) opened, which looked like this:
RocketMemory
The percentage of people who filled out this form was about 5%.
To overcome fear, it is recommended to use the “minor questions” technique, which can also be successfully used in marketing to gently push people to action.
Our brains love questions, and we always want to learn costa-rica phone number data something new about ourselves. why all the “Which Game of Thrones character are you?” tests are so popular.
So, if you find a way to engage visitors with simple questions, you can gradually “turn up the heat” without fear of triggering a “flight response.”
At the same time, try to avoid asking too “big” questions: the situation when you ask a person their name and email right away is not the most pleasant for most people.
Ryan Levesque used this method to optimize the landing page of RocketMemory. At first, the landing page looked like this:
RocketMemory
The visitor had to click to get the free Memory Tool Kit, after which an opt-in form (consent to receive emails) opened, which looked like this:
RocketMemory
The percentage of people who filled out this form was about 5%.