The Role of Account-Based Marketing (ABM) in B2B Success

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“In an attention economy, we are tired from the over-solicitation [of information]. There are weak signals of this fatigue: the excessive number of alerts leads us, for example, to deactivate notifications.” Bruno Patino, Editorial Director of ARTE and the School of Journalism at Science Po Paris .

“In the United States, 7 in 10 Americans feel news fatigue.” Jeffrey Gottfried, Research Fellow at the Pew Research Center.

Through rigorous and transparent reporting methods, the long format restores the bond of trust. In this way, it is a solution against the sensory fatigue caused by the overabundance of short, often sensational visual formats.

Storytelling to create empathy

Today, there is an increasing emphasis on gambling data austria storytelling.

“The best long-form writing is more than just a presentation of facts — it allows for empathy and emotional understanding.” Robin Kwong, Chief Innovation Officer at The Wall Street Journal

Charlotte Pudlowski, co-founder of podcast studio Louie Media, draws on the storytelling codes of Blake Snyder ’s Save the Cat . “For structure, you need a beginning, a middle, and an end — and unexpected breaks. The characters shouldn’t be archetypal. And most importantly, you need to say something. It’s not enough to just tell a story for free.”