How to write texts for the internet?

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If you want to write texts for the internet, whether institutional, personal or SEO copywriting, check out these tips!
Writing texts for the internet is a constant learning process. As cliché as it may seem, it is undoubtedly the purest truth.

If you work with content marketing – whether to promote your company or get some clicks on AdSense – you know that you need to keep up with Google's changes.

And anyone who learned SEO ten years ago, when search pakistan number dataset optimization started to boom here in Brazil, knows that basically 90% of that learning no longer applies today.

Nowadays, in fact, the vast majority of clients I serve work with content on a daily basis, as this is their main source of income . It is clear how the type of writing and techniques have changed a lot over the years.

With that in mind, in this article I will give tips for those who want to learn how to write texts for the internet – or improve their writing based on current best practices.

illustration of a person writing texts on their computer; in front, the phrase Texts for the internet
Index

1. Educate yourself about writing techniques (and the world)
2. Understand who your reader is
3. Search for reliable references
4. Do not copy texts from other websites
5. Plan the content
6. Write in a direct and straightforward manner
7. Write as if you were talking to the reader
8. Think about readability and scannability
9. Be persuasive, but truthful
10. Think about accessibility
Finally, review the text at the right time.
Writing tips for the internet
How to write a title?
How to write an introduction?
What are transition words and how to use them?
List of transition words
How to write a conclusion?
Common questions
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1. Educate yourself about writing techniques (and the world)
Study web writing techniques , digital marketing and grammar rules. It is good to have a theoretical background to ensure that you improve your writing skills in practice.

In short: learn to write. Don't be ashamed to admit that Portuguese is not your strong point. With practice and learning, things will only get better.

It's easy to find free online writing courses, like those recommended by Catraca Livre , as well as professional training courses for those who want to work with writing and SEO writing.

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Also, keep up with the latest developments in your niche market and around the world. A great tactic to engage readers is to use modern techniques or analogies with everyday life in your content.

Some examples are brands that use “memes”, stickers and jokes about popular programs like Big Brother Brasil to promote their content.

Humor, even if used lightly in more formal texts, awakens a feeling of identification. And this, when done without forcing it, generates engagement.

2. Understand who your reader is
Nowadays, we are increasingly looking to optimize our time. For example, when we do a search on the internet, we want to find quick and relevant results without much effort.

As a writer, then, you need to quickly convince the reader that your content is ideal for what they are looking for.

Before you start working on a text, it is important to know the objective of the content. Through research, you define the persona that consumes content about your market niche and then you will know how to direct texts to this audience.

Speaking to the right audience is what will guarantee the results you want, as well as avoiding mistakes and frustrations when following the wrong path.

3. Search for reliable references
Always use reliable websites, preferably those portals that are experts in the subject you are going to write about, such as university and scientific research websites.

After all, the results that appear on the first page are, in theory, the most relevant and reliable. And unless you are the source of that content, citing reliable sources is important for both your reader and Google.

Credible references show the reader that you care about the message you are sending to others.

Furthermore, they reinforce to Google that there is support and/or proof for what you are writing.

4. Do not copy texts from other websites
illustration of a person stealing another person's idea; there is a silhouette with a lit light bulb on his head, and a man wearing a mask approaching to take the light bulb
Copying texts from other authors and republishing them on your website, as if they were yours, is plagiarism (which is a crime) .

And don't even think about trying to disguise plagiarism, because there are five ways you can end up in trouble:

Full plagiarism: is the copying of content in its entirety;
Partial plagiarism: is the copying of some parts of a content;
Plagiarism mosaic: is the partial or complete copying of content, even with the alteration of words, phrases or paragraphs;
Conceptual plagiarism: is the use of another author's concept or ideas as if they were your own;
Self-plagiarism: is the use of your own content, as if it were something new, on another website (without the knowledge of the person responsible for that website).