Bounce Rate in Google Analytics: The Guide You Need

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Google Analytics bounce rate is a nightmare for many – but it’s also often misinterpreted. Learn more!
Does your website, online store or blog have a very high bounce rate according to Google Analytics?

Believe me, this is not always a bad sign. It all depends on the type of website you have, the segment you are in and your goal.

Additionally, Google Analytics bounce rate is a somewhat generic metric . It may make sense and be very useful for millions of blogs – but it may be completely useless for your project.

Do you want to better understand this bounce rate, know morocco number dataset to get the most out of this metric, or even how to reduce the bounce rate on your website?

Then keep reading!

exit sign on a wall; in front, the text Rejection Rate
Index

What is bounce rate in Google Analytics?
What is the ideal bounce rate?
Is bounce rate really important?
What increases bounce rate?
Segment or niche
Advertisements
Pop-ups or modals
Links to external sites
Ranking in search engines
User type or page purpose
Click-bait
Page load time
Page design or content
How to reduce a website's bounce rate?
Define interaction events
How to create events in Google Analytics?
Understand how visitors use your website
Review your keyword strategy
Have an easy to navigate website
Don't overuse banners and pop-ups (or modals)
Insert internal links
Have a fast loading website
Ask your questions
Receive posts in your email
What is bounce rate in Google Analytics?
By default, Google Analytics considers a single-page session on your website to be a bounce . In other words, when a user leaves your website after viewing just one page.

The bounce rate calculation is the percentage of all visits in which this happened. So, if out of every 10 visitors who access your site only 2 view other pages, your bounce rate is 80%.

Additionally, there is a time limit for the visitor to access another page: thirty minutes.

Keep in mind!
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If after half an hour the user still has your page open in the browser but has not accessed other pages, the Google Analytics session is closed due to inactivity and a bounce is counted.

But don’t panic: despite the name “rejection,” this metric doesn’t necessarily mean something bad. It varies a lot depending on the segment the website is in, as well as its objective.

If your website is One Page , for example, a high bounce rate based on viewing other pages is not so relevant.

After all, this doesn't make sense since your website only has one page. But if the home page is the main entry to other content on the website, then it's worth paying attention.

I'll explain better below:

What is the ideal bounce rate?
To know whether your website's bounce rate is considered good or bad, you need to analyze your segment to be able to compare it with competitors.

According to data from customedialabs , the average bounce rate in the main segments is as follows:

E-commerce: 20% to 45%
B2B: 25% to 55%
Lead generation websites: 30% to 55%
Content sites: 35% to 60%
Landing pages: 60% to 90%
Dictionaries, portals, blogs, news sites: 65% to 90%
According to the company, there are three points about high bounce rates that we should keep in mind: