Awareness at the level of pain
Posted: Wed Jan 29, 2025 5:21 am
Enter a simple query in the search bar: “How to find more clients” - most likely, you get to a landing page with an offer of a specific solution to your problem (or an article on a corporate blog).
For example, you can get to the page of the SMS mailing service:
landing
Or you can choose the landing page of the popular SeoPult service:
landing
These pages are suitable for those who know about the problem, but do azerbaijan phone number data not know how to solve it. The length of both landing pages and the amount of content are quite significant: this is necessary to fully inform the visitor about the product and raise his level of awareness. A simple rule applies here: the higher the awareness, the easier it is to close a deal with a person.
Decision-Level Awareness
Do you need advertising in Yandex Direct, but you don’t want to do it yourself? Are you considering different options, but don’t know which one to choose? If so, then perhaps you are already familiar with the following landing page:
Awareness
A description of the benefits of working with the company, a simple web form, and an even simpler call to action—the landing page contains the minimum amount of information that will help a person make a decision: whether to take advantage of this offer or look for something better.
Such landing pages should not dump too much information on the visitor. At this level of awareness, it is no longer necessary to provide much context: only the maximum of specific and selling information.
For example, you can get to the page of the SMS mailing service:
landing
Or you can choose the landing page of the popular SeoPult service:
landing
These pages are suitable for those who know about the problem, but do azerbaijan phone number data not know how to solve it. The length of both landing pages and the amount of content are quite significant: this is necessary to fully inform the visitor about the product and raise his level of awareness. A simple rule applies here: the higher the awareness, the easier it is to close a deal with a person.
Decision-Level Awareness
Do you need advertising in Yandex Direct, but you don’t want to do it yourself? Are you considering different options, but don’t know which one to choose? If so, then perhaps you are already familiar with the following landing page:
Awareness
A description of the benefits of working with the company, a simple web form, and an even simpler call to action—the landing page contains the minimum amount of information that will help a person make a decision: whether to take advantage of this offer or look for something better.
Such landing pages should not dump too much information on the visitor. At this level of awareness, it is no longer necessary to provide much context: only the maximum of specific and selling information.