What is a sales pipeline? In both business-to-business (B2B) and business-to-consumer (B2C) environments, marketers and entrepreneurs work to determine the number of leads they are currently trying to convert into customers. This information can help predict whether prospects will meet the goals set by business owners, how affordable they will be to acquire, and whether there will be enough of them to reach the breakeven point of the product offering. This data also drives the marketing department, holding them accountable to the need to achieve a high enough conversion rate of visitors to leads.
Many B2B companies, especially those in the manufacturing industry, have cambodia phone number data increasingly long sales cycles. So how do you know when a lead is ready to buy? The infographic below from marketing platform ActiveConversion, which likens the full sales cycle to a prospect moving through a pipeline, shows you exactly how you can use marketing automation tools to turn landing page visitors into customers.
Let’s follow the pipeline step by step to see what stages of the conversion process leads go through and when they are ready to close a deal. Marketing process automation will help you focus on what matters most – increasing sales!