So, you've started building a list of anonymous web notification subscribers. What should you write to them and how do you engage them? There are 3 main strategies:
1. Same-type messages;
2. Message targeting;
3. Triggers based on user behavior.
Similar messages
Many companies practice newsletter-style notifications: the same message to everyone several times a day. Does this approach work? It certainly does, as there will always be people clicking on the messages. The question is how effective it is compared to the alternatives.
In the media and news media space, this approach yields nepal phone number data a click-through rate (CTR) of 15-30%. Not bad, but the method suits these sites because of the nature of their business: delivering “hot” news and trending content. They have many loyal users accustomed to this style.
However, if your site is focused on content that doesn't require urgent publication, or if you are an e-commerce site, this strategy will turn off visitors. Even messages about great promotions will receive a low CTR.
It's important to know your audience, understand why they subscribed, this will point you in the right direction. The more targeting, the better.
Message targeting
In this case, more thoughtful texts are issued. The goal is to promote as many messages as possible to as many customer subcategories as possible. Send the final score of a football match to those who regularly read about Lokomotiv, political news to those who are interested in it (and not look at articles about hipsters).
You need to have the following mindset. The user came to your site - this is the first layer. Then he clicked on a specific section or category - this is the second layer. Here you need to stop and think about the user's action, start building his profile and not send him sports news if he opened the "Travel" tab 20 times in the last 3 months.
Sportscafe is an Indian sports website, and the team behind it uses targeting when sending push notifications. Here’s what co-founder Gaurav Konar says about it: “I can send breaking news specifically to cricket fans, and tactical analysis of a football match to those who are more suitable for such messages.”