Make site navigation and search intuitive and comprehensive
Posted: Wed Jan 29, 2025 5:16 am
B2B websites need to focus more on usability, helping users complete complex tasks and learn about specialized products.
Search is a critical component of eCommerce website usability. Almost all B2B buyers (98%) search for product information online, and 62% of customers rate advanced search functionality as “increasingly important” for online shopping. That’s why your site’s search should be top-notch.
The Severstal online store is just starting to operate. Selling traditional industrial goods to businesses online has not yet become mainstream in Russia. However, even their basic eCommerce site, which sells general-purpose rolled metal products, boasts a clear catalog interface and fairly broad filtering and search options:
Online store of the company "Severstal"
Ultimately, there is not much difference between the search israel phone number data and navigation requirements of B2C and B2B. However, as noted, public expectations have changed, and B2B sites are generally lagging behind their B2C counterparts.
Those who apply the developments of B2C business in their business succeed.
3. Offer users a special portal or landing page
Almost half of B2B buyers (45%) are looking for personalized content resources, so creating a dedicated wholesale portal is often justified. If developing a separate website is not possible, landing pages are a suitable replacement .
On the wholesale portal, B2B buyers make new purchases, repeat previously placed orders and gain access to individual product catalogues depending on their needs.
The above-mentioned Severstal-Market store is a separate website, different in design from the main one, designed for maximum simplicity and convenience of ordering:
Main site of PAO Severstal
Main site of PAO Severstal
Online store "Severstal-Market"
Online store "Severstal-Market"
Communications provider MTS has developed a separate website for its cloud solution for business:
Main site with sections for private clients and for business
Separate website for new B2B product CloudMTS
For brands that don’t have the budget to develop dedicated portals, landing pages can serve as a temporary measure. At the very least, a landing page will allow you to tailor your message to B2B buyers.
Search is a critical component of eCommerce website usability. Almost all B2B buyers (98%) search for product information online, and 62% of customers rate advanced search functionality as “increasingly important” for online shopping. That’s why your site’s search should be top-notch.
The Severstal online store is just starting to operate. Selling traditional industrial goods to businesses online has not yet become mainstream in Russia. However, even their basic eCommerce site, which sells general-purpose rolled metal products, boasts a clear catalog interface and fairly broad filtering and search options:
Online store of the company "Severstal"
Ultimately, there is not much difference between the search israel phone number data and navigation requirements of B2C and B2B. However, as noted, public expectations have changed, and B2B sites are generally lagging behind their B2C counterparts.
Those who apply the developments of B2C business in their business succeed.
3. Offer users a special portal or landing page
Almost half of B2B buyers (45%) are looking for personalized content resources, so creating a dedicated wholesale portal is often justified. If developing a separate website is not possible, landing pages are a suitable replacement .
On the wholesale portal, B2B buyers make new purchases, repeat previously placed orders and gain access to individual product catalogues depending on their needs.
The above-mentioned Severstal-Market store is a separate website, different in design from the main one, designed for maximum simplicity and convenience of ordering:
Main site of PAO Severstal
Main site of PAO Severstal
Online store "Severstal-Market"
Online store "Severstal-Market"
Communications provider MTS has developed a separate website for its cloud solution for business:
Main site with sections for private clients and for business
Separate website for new B2B product CloudMTS
For brands that don’t have the budget to develop dedicated portals, landing pages can serve as a temporary measure. At the very least, a landing page will allow you to tailor your message to B2B buyers.