Lead Generation: Optimizing Long Web Forms
Posted: Wed Jan 29, 2025 5:16 am
Although we often give advice on our blog about reducing the number of fields, in some cases web forms need to be longer than usual. While on an eCommerce site the user only needs to provide their email, delivery address and payment details, on other resources (e.g. travel companies, online banks) much more information is required.
However, very long web forms can be a turn-off. For example, 13% of users abandon the booking process on travel sites because it was too long or complicated.
In this article, we will tell you how to optimize long forms and significantly simplify the process of filling them out.
TOP 10 Recommendations for Improving Web Form Usability
"Simplify" the appearance of the form
First of all, users may be put off by the cluttered appearance of dominican-republic phone number data your forms. This is one of the reasons why some websites use single-page or accordion forms. They give the impression that they require much less effort to fill out than traditional forms.
One way to visually simplify a form is to break it up into several sections. For example, to find out car insurance rates on Confused . com , you have to enter quite a lot of data. However, because the form is divided into several steps, it doesn’t seem so complicated:
Contact form on Confused.com
Contact form on Confused.com
Remove all unnecessary fields
Take a hard look at each field on your contact form by asking yourself: Is this information really necessary to complete the process?
For example, in most cases, the field with the question "How did you hear about us?" is redundant. In addition, the answer to this question can be obtained using analytics tools and other sources of customer data.
However, very long web forms can be a turn-off. For example, 13% of users abandon the booking process on travel sites because it was too long or complicated.
In this article, we will tell you how to optimize long forms and significantly simplify the process of filling them out.
TOP 10 Recommendations for Improving Web Form Usability
"Simplify" the appearance of the form
First of all, users may be put off by the cluttered appearance of dominican-republic phone number data your forms. This is one of the reasons why some websites use single-page or accordion forms. They give the impression that they require much less effort to fill out than traditional forms.
One way to visually simplify a form is to break it up into several sections. For example, to find out car insurance rates on Confused . com , you have to enter quite a lot of data. However, because the form is divided into several steps, it doesn’t seem so complicated:
Contact form on Confused.com
Contact form on Confused.com
Remove all unnecessary fields
Take a hard look at each field on your contact form by asking yourself: Is this information really necessary to complete the process?
For example, in most cases, the field with the question "How did you hear about us?" is redundant. In addition, the answer to this question can be obtained using analytics tools and other sources of customer data.