What is digital marketing and why is it important?
Posted: Wed Jan 29, 2025 4:13 am
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Digitall Blog
What is digital marketing
In recent years, we have seen a boom in digital marketing agencies and marketing professionals migrating or specializing in this field. To better understand how this niche has grown so quickly, we will introduce you to what digital marketing is and why it is important for your business.
This article will cover the things every entrepreneur needs to know about marketing before starting their project, as well as the best way to implement these actions in your company. Keep reading!
Understand what digital marketing is
Before we tell you what digital marketing is , let's first germany number dataset what marketing is, so you can understand the difference between this technique.
What is marketing?
According to the Oxford Languages ​​Dictionary , Marketing is the business strategy for optimizing profits by adapting the production and supply of goods or services to the needs and preferences of consumers, using market research, design, advertising campaigns, after-sales service, etc.
As you can understand, marketing is not limited to one action, but rather a set of strategically formulated actions that aim to influence the public regarding a certain idea, institution, brand, person, product, service, etc.
Inside digital marketing
Digital marketing, in turn, is a set of online activities to attract new business, sales, partnerships, among other purposes. These activities can be of various types, such as:
Social media
Social media, social media or social networks , are channels created to communicate, influence and dialogue. Therefore, your brand needs to take advantage of this opportunity and interact with your audience through these channels.
SEO
SEO stands for Search Engine Optimization. In other words, these are techniques that aim to optimize your website so that it reaches the best positions in search engines.
This is the technique capable of placing your website on the first page of Google search .
What is digital marketing?
Paid media
Even though the use of social networks and search engines is free, they continue to be companies that, when paid, offer a better service, in this case, delivering your brand to more people through a previously defined strategy.
Content Marketing and Inbound Marketing
Attracting and capturing leads through a purchasing journey where strategic content is made available to re-educate your lead and awaken the desire for your product or service.
As mentioned above, these are just some of the techniques that can be used within the concept of digital marketing which, despite being on the rise today, emerged in 1960 with the internet, but began to grow notably from the 90s onwards.
Why is digital marketing important?
Currently, 90% of Brazilian households already have internet access . In addition, Brazilians who use the internet now number 155.7 million, which represents an increase of 11.8 million internet users compared to 2019.
The growth in the use of digital media is constant and never-ending. That is why many companies, seeing this opportunity, decide to develop online actions through digital marketing.
The Covid-19 pandemic has further accelerated this digital transformation process , creating a sense of urgency to be present where your customers are. It is no wonder that companies that were already digital before the pandemic gained even more prominence during and after; while companies that were not had to rush to adapt to this new model of customer relationships.
What are the benefits of digital marketing?
Now that you understand what digital marketing is and its importance, we will present some benefits that will surprise you.
Digitall Blog
What is digital marketing
In recent years, we have seen a boom in digital marketing agencies and marketing professionals migrating or specializing in this field. To better understand how this niche has grown so quickly, we will introduce you to what digital marketing is and why it is important for your business.
This article will cover the things every entrepreneur needs to know about marketing before starting their project, as well as the best way to implement these actions in your company. Keep reading!
Understand what digital marketing is
Before we tell you what digital marketing is , let's first germany number dataset what marketing is, so you can understand the difference between this technique.
What is marketing?
According to the Oxford Languages ​​Dictionary , Marketing is the business strategy for optimizing profits by adapting the production and supply of goods or services to the needs and preferences of consumers, using market research, design, advertising campaigns, after-sales service, etc.
As you can understand, marketing is not limited to one action, but rather a set of strategically formulated actions that aim to influence the public regarding a certain idea, institution, brand, person, product, service, etc.
Inside digital marketing
Digital marketing, in turn, is a set of online activities to attract new business, sales, partnerships, among other purposes. These activities can be of various types, such as:
Social media
Social media, social media or social networks , are channels created to communicate, influence and dialogue. Therefore, your brand needs to take advantage of this opportunity and interact with your audience through these channels.
SEO
SEO stands for Search Engine Optimization. In other words, these are techniques that aim to optimize your website so that it reaches the best positions in search engines.
This is the technique capable of placing your website on the first page of Google search .
What is digital marketing?
Paid media
Even though the use of social networks and search engines is free, they continue to be companies that, when paid, offer a better service, in this case, delivering your brand to more people through a previously defined strategy.
Content Marketing and Inbound Marketing
Attracting and capturing leads through a purchasing journey where strategic content is made available to re-educate your lead and awaken the desire for your product or service.
As mentioned above, these are just some of the techniques that can be used within the concept of digital marketing which, despite being on the rise today, emerged in 1960 with the internet, but began to grow notably from the 90s onwards.
Why is digital marketing important?
Currently, 90% of Brazilian households already have internet access . In addition, Brazilians who use the internet now number 155.7 million, which represents an increase of 11.8 million internet users compared to 2019.
The growth in the use of digital media is constant and never-ending. That is why many companies, seeing this opportunity, decide to develop online actions through digital marketing.
The Covid-19 pandemic has further accelerated this digital transformation process , creating a sense of urgency to be present where your customers are. It is no wonder that companies that were already digital before the pandemic gained even more prominence during and after; while companies that were not had to rush to adapt to this new model of customer relationships.
What are the benefits of digital marketing?
Now that you understand what digital marketing is and its importance, we will present some benefits that will surprise you.