Google Analytics 4 automatically tracks Facebook traffic, but where can you find it in your reports?
Posted: Wed Jan 29, 2025 3:59 am
Social Networks and Google Analytics 4: What are the Benefits and How to Set Up Integration
Google Analytics 4 and social media integration allows you to collect data about interactions with your site that came from social media. In addition, it is an opportunity to analyze user interactions with your content and advertising campaigns on social media.
Perhaps the most popular romania cell phone number list social network for advertising is Meta (Facebook and Instagram). Therefore, we will talk about the way Google Analytics 4 and social networks interact using the example of tracking website traffic from Facebook.
How to get data?
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The first way is to open the traffic receipt report
INGoogle Analytics 4Find the report by going to Reports > Traffic Sources > Traffic Acquisition.
You will see a table in front of you, if you scroll down you will see a section called Organic Social - this is where GA4 enters your traffic from social networks, including Facebook.
organic social
But we are only interested in Facebook now. How can we get traffic data only from this social network?
To do this, you need to create an additional section of the table. Click the blue plus sign, click the blue plus sign to add an additional dimension to the table. When setting up, select Traffic Sources > Session Source.
In the new window that appears in front of you, in the search bar, type "facebook". Now you have a report containing only your traffic from Facebook.
traffic only Facebook
The second way is a special GA4 report
What is the advantage of this method? Firstly, you will get a deep report on your Facebook traffic, and secondly, you only need to create it once and use it all the time.
How to Create a Custom Google Analytics 4 Facebook Traffic Report – Step-by-Step Guide
Instructions special voice Facebook
First, open GA4 and go to the Analysis Center (Overview tab). Create a blank report. First, give it a name, for example, Facebook Traffic Explorer, and then configure the “Parameters” section. To do this, click the plus sign and search for “session sources” and “landing page”. Now you need to configure the “Metrics” section - click the plus sign and select the following:
sessions;
attracted sessions;
attraction coefficient;
average interaction time per session;
income (optional).
Successor step – drag the “Landing Page” parameter to the “Sections” block to the right. In the “Sectors per parameter” or “Show rows” item (depending on the selected report template), increase the number of blocks to display (the standard option offers 10). Then drag all the items from the “Metrics” block to the “Value” field.
The last step is to drag the “Session Sources” parameter into the “Filters” field. A menu will appear at the bottom, in which you should select “contains” and enter the value “facebook”. Click “Apply” and you’re done!
In such a report, you can add anything that is meaningful to you. Perhaps you hope that your Facebook visitors will fill out your forms. In this case, you can add this event as a “Parameter” and drag it into the “Value” and “Filters” fields.
What are the benefits of integrating Google Analytics 4 and social media?
Of course, you can track such metrics in the analytics services of a specific social network, for example, in Facebook Insights. However, these analytics will show how your audience interacts with your page on the social network, but to find out what happens after a Facebook user clicks a link and goes to your website, the integration with Google Analytics 4 will be useful. This way you can:
track interactions with social media ads ;
evaluate the effectiveness of social networks as a channel for attracting visitors (you can track how many new visitors visit your site from social networks, what pages they view, how much time they spend on the site and what actions they perform on the site);
improve your advertising strategy (you can understand what types of content attract users from different social networks and use this knowledge to improve your advertising strategy and increase sales);
Read also : Facebook Ads: 8 metrics marketers should track and how to create a quality report
Overall, integrating Google Analytics 4 and social media gives you a more complete picture of how your users are interacting with your site through social media.
Results
Google Analytics 4 is one of the most powerful marketing tools. It provides marketers with more flexible analytics and ways to predict user behavior. Google Analytics 4 integrations occupy a special place. To summarize everything mentioned above, in general, integrations:
help collect detailed data about users, their behavior and interactions;
allow you to track where traffic to your site comes from and how it translates into conversions;
provide data on the impact of social networks on user behavior, which allows for the optimization of social
media strategies and helps attract more users to your website.
Google Analytics 4 and social media integration allows you to collect data about interactions with your site that came from social media. In addition, it is an opportunity to analyze user interactions with your content and advertising campaigns on social media.
Perhaps the most popular romania cell phone number list social network for advertising is Meta (Facebook and Instagram). Therefore, we will talk about the way Google Analytics 4 and social networks interact using the example of tracking website traffic from Facebook.
How to get data?
Subscribe to hot
Marketing news
MARKETER 2.0 >
Subscribe to the monthly
News Digest
Enter your email
The first way is to open the traffic receipt report
INGoogle Analytics 4Find the report by going to Reports > Traffic Sources > Traffic Acquisition.
You will see a table in front of you, if you scroll down you will see a section called Organic Social - this is where GA4 enters your traffic from social networks, including Facebook.
organic social
But we are only interested in Facebook now. How can we get traffic data only from this social network?
To do this, you need to create an additional section of the table. Click the blue plus sign, click the blue plus sign to add an additional dimension to the table. When setting up, select Traffic Sources > Session Source.
In the new window that appears in front of you, in the search bar, type "facebook". Now you have a report containing only your traffic from Facebook.
traffic only Facebook
The second way is a special GA4 report
What is the advantage of this method? Firstly, you will get a deep report on your Facebook traffic, and secondly, you only need to create it once and use it all the time.
How to Create a Custom Google Analytics 4 Facebook Traffic Report – Step-by-Step Guide
Instructions special voice Facebook
First, open GA4 and go to the Analysis Center (Overview tab). Create a blank report. First, give it a name, for example, Facebook Traffic Explorer, and then configure the “Parameters” section. To do this, click the plus sign and search for “session sources” and “landing page”. Now you need to configure the “Metrics” section - click the plus sign and select the following:
sessions;
attracted sessions;
attraction coefficient;
average interaction time per session;
income (optional).
Successor step – drag the “Landing Page” parameter to the “Sections” block to the right. In the “Sectors per parameter” or “Show rows” item (depending on the selected report template), increase the number of blocks to display (the standard option offers 10). Then drag all the items from the “Metrics” block to the “Value” field.
The last step is to drag the “Session Sources” parameter into the “Filters” field. A menu will appear at the bottom, in which you should select “contains” and enter the value “facebook”. Click “Apply” and you’re done!
In such a report, you can add anything that is meaningful to you. Perhaps you hope that your Facebook visitors will fill out your forms. In this case, you can add this event as a “Parameter” and drag it into the “Value” and “Filters” fields.
What are the benefits of integrating Google Analytics 4 and social media?
Of course, you can track such metrics in the analytics services of a specific social network, for example, in Facebook Insights. However, these analytics will show how your audience interacts with your page on the social network, but to find out what happens after a Facebook user clicks a link and goes to your website, the integration with Google Analytics 4 will be useful. This way you can:
track interactions with social media ads ;
evaluate the effectiveness of social networks as a channel for attracting visitors (you can track how many new visitors visit your site from social networks, what pages they view, how much time they spend on the site and what actions they perform on the site);
improve your advertising strategy (you can understand what types of content attract users from different social networks and use this knowledge to improve your advertising strategy and increase sales);
Read also : Facebook Ads: 8 metrics marketers should track and how to create a quality report
Overall, integrating Google Analytics 4 and social media gives you a more complete picture of how your users are interacting with your site through social media.
Results
Google Analytics 4 is one of the most powerful marketing tools. It provides marketers with more flexible analytics and ways to predict user behavior. Google Analytics 4 integrations occupy a special place. To summarize everything mentioned above, in general, integrations:
help collect detailed data about users, their behavior and interactions;
allow you to track where traffic to your site comes from and how it translates into conversions;
provide data on the impact of social networks on user behavior, which allows for the optimization of social
media strategies and helps attract more users to your website.