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[2] Selected for the Japan Tourism Agency's "Demonstration Project for Revitalizing Tourism and Regional Economies through the Promotion of Digital Transformation" Mr. Tamaki, Nagano Economic Research Institute Tamaki: This demonstration project was adopted by the Japan Tourism Agency as part of its "Demonstration Project for Revitalizing Tourism and the Regional Economy through the Promotion of Digital Transformation (DX)" in June 2022. It is being carried out by the Shiga Kogen Tourism DX Promotion Consortium in collaboration with multiple companies, including the Shiga Kogen Tourism Association, our company, and Synergy Marketing.


There are two main issues. The first is "the challenge of ecuador telegram database attracting customers ." The accommodation reservation system (direct sales page) on the official Shiga Kogen website was not fully developed, and the use of travel agencies and online travel reservation sites (OTAs) such as Jalan and Rakuten Travel increased, which meant that the accommodation providers had to pay the commission, increasing the costs of acquiring customers. In addition, the content of the official website and web advertisements were not optimized.


Shiga Kogen official website top page The second issue was "the challenge of repeat visitors." Although the resort had established itself as one of Japan's leading snow resorts, it did not have a foundation for collecting and utilizing customer information and was therefore unable to implement effective CRM measures. These two issues are connected, and the key to both is direct sales of travel products (accepting hotel reservations through the Shiga Kogen official website's hotel reservation system).