What are hashtags for and are they relevant in 2023?
Posted: Wed Jan 29, 2025 3:44 am
Hashtags were first introduced in 2013 on the Facebook social network, but over time they have almost ceased to be used. Many marketers and SMM specialists argue about the effectiveness of hashtags on this social network. Despite this, the platform itself recommends adding them to publications to increase organic reach and improve search engine optimization.
Of course, Facebook's hashtag system isn't as powerful as Twitter's or Instagram's, so most brands neglect this tool. However, it's hard to imagine a more convenient way to structure, search, and optimize content. Trending hashtags on Facebook not only help track events or discussions, but also contribute to greater user engagement and brand loyalty.
Finding popular tags is not that easy, but in this article, we will provide actionable tips that will help you in searching and identifying trending hashtags on Facebook.
Popular Hashtags for Facebook
How Facebook Hashtags Work: Differences, Advantages, and Disadvantages
We’ve already said above that hashtags make your posts searchable on Facebook because they categorize content and the user can view themed posts in one place. Despite this, opinions on the use of hashtags vary significantly. While some brands ignore this tool entirely, other companies add hashtags to almost every post.
In particular, there brazil cell phone number list are several reasons why you can (and should) use hashtags on Facebook:
The need for social listening . Brands that know what their audience is talking about and what topics they are interested in will find success much faster. If posts around a certain hashtag or campaign are effective, it is a clear signal that the topic needs to be actively pursued. While following hashtags may seem easier on Twitter or Instagram, it is still a step that should be taken on Facebook.
Hashtags make your posts searchable . Hashtags on Facebook allow you to attract more attention to your brand’s posts. Given that the platform processes billions of search queries per day, categorizing content for search algorithms is important. At the same time, hashtags help highlight specific campaigns or posts that might interest your followers.
Hashtags make your posts more interactive . As with other social networks, posts with hashtags get more reach. Hashtags also give followers an extra incentive to interact with your posts. Counting clicks can tell you what content your audience will be interested in in the future.
On the other hand, Facebook hashtags also have disadvantages:
Facebook hasn't updated its hashtag guidelines since 2016, leaving marketers to figure out best practices on their own.
Hashtags on Facebook can only be used in publications : when uploading text posts, photos or videos. At the same time, Instagram allows you to place hashtags in stories, reels, etc.
Hashtags are available for user accounts, public pages and groups. Due to the ability to hide your page from others or create closed communities, hashtags will gain less coverage and the author who launched this hashtag will not see all publications.
Facebook has its own context and its own goals : it is important to understand that this is not a social network where hashtags on beauty, entertainment, etc. will go viral. There are trends here, and hashtags that meet the interests of the audience and user requests are gaining popularity. Usually, these are work and business, politics, social problems. Accordingly, the purpose of these hashtags is not just to unite such content (like, for example, in TikTok or Instagram), but also to inform, draw attention to a pressing issue and make it public.
As we can see, there is no clear opinion on the use of hashtags on Facebook. Despite this, marketers use the tool to increase reach and attract the target audience. To do this, we recommend using popular hashtags. We will tell you how to search for them below.
How to Find Trending Hashtags on Facebook?
We’ve already covered why you should add hashtags to your Facebook posts. However, using keywords that are irrelevant to your brand will have the opposite effect. In order to achieve your business goals for promotion on this platform, we recommend taking the time to find relevant hashtags. With the help of the tips below, you can do this quickly and easily.
Hashtag autocomplete feature
In the Facebook mobile app, you can use the hashtag autocomplete feature located in the search bar. All you have to do is start typing a keyword. The search results will show you the most used hashtags.
As with Instagram, you can see how often a tag is used by clicking on the word. Finding relevant hashtags this way takes a lot of time, since you have to manually click on each hashtag to see its parameters.
Popular Hashtags for Facebook
When evaluating hashtags via Facebook search, we recommend using the following criteria:
The date of the most popular posts will tell you whether the hashtag is currently trending or whether it was trending in the past.
Post engagement metrics can help you determine whether a hashtag is worth using in your posts.
Monitoring websites with hashtag lists
Probably, every marketer at least once in his life has turned to websites that provide lists of popular hashtags for a particular platform. Ready-made lists can be copied and pasted into a publication, which saves a significant amount of time. Here are examples of websites that provide ready-made selections with popular hashtags:
Influencer Marketing Hub
All Hashtag
Later's Hashtag Analytics tools
It should be noted that such lists contain mostly general tags sorted by popularity. Adding general hashtags such as #love, #food, #business, etc. is not a good idea. Yes, they will help increase the number of preferences or comments, but it is unlikely to affect the expansion of the target audience. The fact is that such tags are followed by millions of users, and it will be difficult to find relevant subscribers. In addition, your content may get lost in the whirlpool of such publications.
If you want to increase your organic reach and engagement on Facebook, you need to use relevant hashtags for your niche. You should not always use the tags provided on hashtag listing websites. Yes, it is quick and easy, but it is not always effective.
Hashtag Generators
Online hashtag generators will help you find popular hashtags not only for Facebook but also for other social networks. All you need to do is enter a keyword/add a photo/paste a URL in the appropriate field to find popular hashtags. The generator will present high-frequency, medium-frequency, and low-frequency hashtags that contain a similar keyword.
Of course, Facebook's hashtag system isn't as powerful as Twitter's or Instagram's, so most brands neglect this tool. However, it's hard to imagine a more convenient way to structure, search, and optimize content. Trending hashtags on Facebook not only help track events or discussions, but also contribute to greater user engagement and brand loyalty.
Finding popular tags is not that easy, but in this article, we will provide actionable tips that will help you in searching and identifying trending hashtags on Facebook.
Popular Hashtags for Facebook
How Facebook Hashtags Work: Differences, Advantages, and Disadvantages
We’ve already said above that hashtags make your posts searchable on Facebook because they categorize content and the user can view themed posts in one place. Despite this, opinions on the use of hashtags vary significantly. While some brands ignore this tool entirely, other companies add hashtags to almost every post.
In particular, there brazil cell phone number list are several reasons why you can (and should) use hashtags on Facebook:
The need for social listening . Brands that know what their audience is talking about and what topics they are interested in will find success much faster. If posts around a certain hashtag or campaign are effective, it is a clear signal that the topic needs to be actively pursued. While following hashtags may seem easier on Twitter or Instagram, it is still a step that should be taken on Facebook.
Hashtags make your posts searchable . Hashtags on Facebook allow you to attract more attention to your brand’s posts. Given that the platform processes billions of search queries per day, categorizing content for search algorithms is important. At the same time, hashtags help highlight specific campaigns or posts that might interest your followers.
Hashtags make your posts more interactive . As with other social networks, posts with hashtags get more reach. Hashtags also give followers an extra incentive to interact with your posts. Counting clicks can tell you what content your audience will be interested in in the future.
On the other hand, Facebook hashtags also have disadvantages:
Facebook hasn't updated its hashtag guidelines since 2016, leaving marketers to figure out best practices on their own.
Hashtags on Facebook can only be used in publications : when uploading text posts, photos or videos. At the same time, Instagram allows you to place hashtags in stories, reels, etc.
Hashtags are available for user accounts, public pages and groups. Due to the ability to hide your page from others or create closed communities, hashtags will gain less coverage and the author who launched this hashtag will not see all publications.
Facebook has its own context and its own goals : it is important to understand that this is not a social network where hashtags on beauty, entertainment, etc. will go viral. There are trends here, and hashtags that meet the interests of the audience and user requests are gaining popularity. Usually, these are work and business, politics, social problems. Accordingly, the purpose of these hashtags is not just to unite such content (like, for example, in TikTok or Instagram), but also to inform, draw attention to a pressing issue and make it public.
As we can see, there is no clear opinion on the use of hashtags on Facebook. Despite this, marketers use the tool to increase reach and attract the target audience. To do this, we recommend using popular hashtags. We will tell you how to search for them below.
How to Find Trending Hashtags on Facebook?
We’ve already covered why you should add hashtags to your Facebook posts. However, using keywords that are irrelevant to your brand will have the opposite effect. In order to achieve your business goals for promotion on this platform, we recommend taking the time to find relevant hashtags. With the help of the tips below, you can do this quickly and easily.
Hashtag autocomplete feature
In the Facebook mobile app, you can use the hashtag autocomplete feature located in the search bar. All you have to do is start typing a keyword. The search results will show you the most used hashtags.
As with Instagram, you can see how often a tag is used by clicking on the word. Finding relevant hashtags this way takes a lot of time, since you have to manually click on each hashtag to see its parameters.
Popular Hashtags for Facebook
When evaluating hashtags via Facebook search, we recommend using the following criteria:
The date of the most popular posts will tell you whether the hashtag is currently trending or whether it was trending in the past.
Post engagement metrics can help you determine whether a hashtag is worth using in your posts.
Monitoring websites with hashtag lists
Probably, every marketer at least once in his life has turned to websites that provide lists of popular hashtags for a particular platform. Ready-made lists can be copied and pasted into a publication, which saves a significant amount of time. Here are examples of websites that provide ready-made selections with popular hashtags:
Influencer Marketing Hub
All Hashtag
Later's Hashtag Analytics tools
It should be noted that such lists contain mostly general tags sorted by popularity. Adding general hashtags such as #love, #food, #business, etc. is not a good idea. Yes, they will help increase the number of preferences or comments, but it is unlikely to affect the expansion of the target audience. The fact is that such tags are followed by millions of users, and it will be difficult to find relevant subscribers. In addition, your content may get lost in the whirlpool of such publications.
If you want to increase your organic reach and engagement on Facebook, you need to use relevant hashtags for your niche. You should not always use the tags provided on hashtag listing websites. Yes, it is quick and easy, but it is not always effective.
Hashtag Generators
Online hashtag generators will help you find popular hashtags not only for Facebook but also for other social networks. All you need to do is enter a keyword/add a photo/paste a URL in the appropriate field to find popular hashtags. The generator will present high-frequency, medium-frequency, and low-frequency hashtags that contain a similar keyword.