Google Ads for e-commerce

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If you are an online business owner, then driving traffic and potential customers to your website is a must. According toStatistaIn July 2022, Google held 83.84% of the advertising market share, making it the undisputed leader in search advertising.

Given these amazing statistics, you shouldn't neglect Google as one of the platforms for promotion. Therefore, we recommend paying attention to the Google Ads tool, which is used by more than60%online marketers for business development.

Google Ads is an online usa cell phone number list advertising platform where you bid to have ads displayed. These can be short ads, product displays, or videos that are shown to users. With Google Ads, you can display ads on Google search, partner websites, mobile apps, or even YouTube videos.

When used correctly, Google Ads can be a powerful tool to help you grow your eCommerce business. In this article, we will share tips and strategies for using Google Ads to drive sales and grow your eCommerce business.



Read also : 10 Effective Remarketing Strategies for E-Commerce
Why is Google Ads one of the best tools for e-commerce business?
More80%companies around the world trust Google Ads and use this tool to launch their advertising campaigns. Since Google processes tens of billions of search queries every day, this means that your target audience can be easily found. Therefore, using Google Ads will have the following benefits for an e-commerce brand:

You can reach a wide audience . Google is the largest search engine in the world, so its advertising platform gives you access to a huge base of potential customers.
You can customize your ads . With Google Ads, you can target ads to specific customers based on many characteristics: for example, their location, search history and preferences, device type, etc. This helps ensure that your ads are shown to people who are most likely to be interested in your product.
You can track your results . Google Ads provides advanced reporting on the performance of your ads so you can see which ones are working and adjust your strategy as needed.
It is worth noting that there is no universal formula that would completely increase online business sales through Google Ads. Instead, you can use some strategies that show the best efficiency when launching advertising campaigns. Among them, we can name the following:

Keyword targeting : When creating your ads, make sure you choose relevant keywords that potential customers are likely to use when searching for products. This will ensure that your ads are seen by people who are interested in what you sell.
Bidding on competitors' keywords : Another great way to ensure that your ads are seen by potential customers is to bid on competitors' keywords. This way, your ads will show up when people search for those keywords.
Using negative keywords . These are words and phrases that you don’t want your ad to show up for. Adding negative keywords to your campaign will help filter out unqualified leads, so you’ll only spend money on ads that are likely to result in sales.
Create separate campaigns for each product . If you have multiple products, it is recommended to create separate campaigns for each of them. You can then monitor the performance of each individual product campaign and make changes as needed.
How to Use Google Ads for E-Commerce Business?
In order to improve your online business with Google Ads, you will need to create an account on the platform and launch your first advertising campaign. We have covered all the steps in detail inthis article.

When creating your first advertising campaign, the platform offers you to choose the type of ad. There are several types:

Responsive search ads : The most common type of Google ads, they are flexible and can be customized to suit different needs.
Dynamic Search Ads : Similar to responsive search ads, but automatically pull information from your site.
Image ads : A good option if you want to show your product in action or highlight its key benefits.
Video Ads : Video ads can be effective in capturing attention and telling a story about your brand. If you choose this option, you will need to create a video that is between 15 and 20 seconds long.
The above are the most popular ad types that will be most effective for an e-commerce business. The final choice will depend on several factors: characteristics and preferences of the target audience, brand niche, products, etc.

Lastly, you’ll need to set your budget. Google Ads works on a pay-per-click (PPC) basis, meaning you only pay when someone clicks on your ad. You can set a daily or monthly budget, but we recommend starting with small numbers to see how your campaign is performing before increasing your spending.

Google Merchant Center
Note that for more efficient work, it is worth taking care of creating an account in Google Merchant Center. The main purpose of Google Merchant Center is to allow companies to upload and track product information for correct display in Google Shopping search queries. Google Merchant Center also integrates with other Google services, such as Google My Business, to provide reliable oversight and control over e-commerce marketing efforts.

Creating an account in Google Merchant Center will have the following benefits for your business:

Improved product visibility in Google Shopping;
simplifying product information management;
availability of advanced statistics and analytics on ad performance;
full integration with Google Ads;
access to additional Google marketing tools.
Read also : Account Blocking in Google Merchant Center: Reasons, Consequences, and Solutions
Google Ads Features for E-Commerce
Over the past few years of the pandemic, online businesses have grown in popularity. For consumers, it is one of the most convenient ways to buy something without leaving home, and for businesses, it is a good option for increasing profits. Despite this, all sales efforts can be useless if they are not supported by reliable promotion and quality advertising. The Google Ads tool has many features for e-commerce businesses, which we will discuss in more detail below.

Google Shopping
Google Shopping accounts for65%of all retail advertising spend on Google Ads. This is a testament to the power and popularity of the platform. More and more companies are investing heavily in Google Shopping to reach their target audience and maximize their return on investment.

Google Shopping Ads is one of the best strategic choices for brands selling their products online. You can attract high-quality traffic to your site by making the user experience as simple as possible. For example, the product image is displayed at the top of the screen along with the main elements that influence the purchase decision. This is usually the price, reviews or other descriptive data. This channel offers you the advantage of keeping customers just one click away from making the final purchase.

An added benefit: Google Shopping lets you sync your products and related store information with other sites, including Shopify, via Google Merchant Center.

Google Search Ads
Search ads are a popular option: they appear on a search results page when a user types in a keyword. In this case, you start by finding and selecting keywords, writing the ad text, and setting a budget. You can also specify where the ad will appear (on a computer or mobile device) and how often users will see it.

Another great way to use Google Search Ads for an e-commerce brand is to promote branded keywords. These are keywords that directly relate to your company or brand name, product manufacturers, or product lines. This will help you reach people who are already familiar with your brand’s offerings and have previously interacted with its products.

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