SEO (Search Engine Optimization)

ishanijerin1 · Post by **ishanijerin1** » Tue Jan 28, 2025 11:19 am

This is a method to make your website appear at the top of search engines. By making your website appear at the top of search engines, you can be seen by many users.

merit

Maintenance cost is 0 yen　

You can attract highly motivated users. Your website will be displayed at the top of search results, so you can attract highly motivated customers who actively search for your website.

Disadvantages

If the top sites are strong, it is difficult to win and it takes time to get to the top.

It is easily affected by Google updates. There are president email database updates several times a year, and even if you were ranked high up until that point, your ranking may drop.

Pay-per-click advertising
How to pay Google and Yahoo! to display ads in search results

merit

It has an immediate effect. Compared to SEO, if you pay, your website will be displayed at the top of the page, so it has an immediate effect.

Disadvantages

If you stop advertising, the effect will be zero and your site will no longer rank highly, so you may become dependent on advertising.

Ad Network
A network that can deliver banner ads to various media on the web.

merit

It can reach more people than listing ads.

You can post it if you pay.

Disadvantages

If you stop advertising, the effect is 0

It can reach a lot of people, but users are not very motivated and it is difficult to limit them. Large companies sometimes use it for branding purposes.

Retargeting
A method of delivering advertisements to users who have visited a site once and encouraging them to return

merit

Good value for money. Users who have visited the site once are highly interested, so it is easy to restrict them.

It has an immediate effect.

Disadvantages

Data is necessary. You can't advertise without people visiting your site, so you need data to back it up.

Users sometimes feel uncomfortable. Because the site follows users and bombards them with ads, users may feel uncomfortable because they feel they are being followed.

Search Targeting Ads

Advertisements provided by Yahoo! JAPAN. This is one of the display ad targeting functions that allows you to deliver ads only to people who searched for specified keywords based on the keywords that Internet users have searched for on Yahoo! JAPAN in the past.