Total Sales : Total Qualified Leads

[rifat28dddd]

Based on the data collected during the process of achieving goals, you can make changes to your marketing strategy, offering more relevant content and improving interaction with users. Therefore, each business needs to build its own system for evaluating effectiveness.

It is also important to understand the difference between KPIs and metrics:

KPI (key performance indicators) demonstrate the effectiveness of business processes and are always percentages. For this indicator, an average value is determined, by which it is compared with competitors. A metric is simply a quantitative indicator by which you can make a calculation. For example, count the number of registrations on a website or the number of likes on social networks.

Let's look at 5 key KPI indicators that will help evaluate france telegram data the efficiency of business processes:
Website Performance Analytics: 5+5 Key Indicators

1. Conversion Rate (CR)
Shows the percentage of website visitors who took a target action on your site. These actions turn them from just visitors into potential customers. A target action on a services site could be: filling out a form to get a consultation, signing up for a course, or clicking a button.


Average conversion rates can vary significantly across different business sectors. For example, in the education sector, the range is between 2% and 5%.

2. Click-through rate (CTR)
Website Performance Analytics: 5+5 Key Indicators

The indicator shows the percentage of users who clicked on the advertisement. It is used to evaluate the quality of the advertisement on the site or banner, links leading to the site, which were really interesting to the user.