Choose your trendspotting keywords carefully.
It would be great if you could find unique keys with a very specific single meaning. For example, take two drinks: "Coca-Cola" and "Buratino". For the second option, search engines will give a huge flow of unnecessary information (the name of a fairy tale, a movie, or just someone's funny nickname). How to get rid of the noise flow in the results? Specify the task for search engines - write "Buratino drink" or "Buratino bottle", etc.
10 Tools for Trend Spotting
The great Russian language is very polysemantic, so here you will have to be patient and show considerable ingenuity. To understand how the audience reacts to a particular brand or topic, try, experiment, change the wording of the request, find the most necessary words.
Consider how a trend's ecuador email list popularity may change during a crisis.
There are topics and trends that the crisis pushes to the peak of popularity. These are, for example, finance, currency, export-import operations, etc.
Other trends (from the real estate sector, tourism, expensive luxury goods or services) are losing ground in the crisis.
The trend may not change at all if we are talking, for example, about long-term projects and investments.
That is, keep in mind that the relevance of trends must be taken into account in the process of trend spotting. Record your forecasts, and then see how the crisis situation affects them.
Popularity of the trend in times of crisis
Once you have collected information, do not rush to act immediately based on it.
Yes, you have convincing graphs and charts in your hands, they look impressive, like a serious financial report generated by an ERP system. But remember that this is only material for building hypotheses about the formation of a particular trend in the near future. Often, this is the only way to identify the emergence of a trend.
And if you think your hypothesis is right, don't take it as a guide to action. Check it carefully first. The logical thing to do is:
When there is a lack of information in trendspotting, intuition will not hurt. Often, the correct forecasts of futurologists are built not only on the basis of a huge amount of collected data, but also relying on their own intuition.
When the trend is clearly growing, you should launch the product . Moreover, the steeper the graph, the sooner you need to act and hurry to introduce the product to the market.
The stability of the trend indicates that the market area you are interested in is full . And remember that after saturation there will inevitably be a decline. If the costs of a new product are small, launch it, but keep in mind that demand may drop sharply.
There is no point in introducing a new product when the trend is falling . Why? It's simple: as supply increases, demand will simultaneously decrease. The result is an unacceptably low margin.
Trendspotting tools are, if you look at it, web filters that turn over a huge flow of information for you and extract relevant data from it. When used correctly, such tools save a lot of time and are very effective.