Real Data

One of the more clever implementations of inoculation marketing is how Salesforce puts an ROI calculator on its Dreamforce registration page. Dreamforce (now consistently the largest gambling data germany software tech conference in the world) attracts participants from all ranks within their audience’s organizations. And since the week-long event (often described as a cross between a conference and a rock concert) carries a substantial registration fee, attendees often get objections from within their own companies about the value of their participation. To circumvent these objections, Salesforce includes a sophisticated ROI calculator on the event registration site. This allows employees to showcase the value of the experience to their internal stakeholders (usually in the form of free consulting, knowledge application, and training acquired at the event) when the price tag is presented.



3. Inoculation During Recruiting
As a leader, one of the most helpful and overlooked opportunities to use inoculation is during your recruiting efforts. After all, just like your products and services, working for your company comes with certain responsibilities and expectations and you want to make sure you address any perceived risks and issues of cultural fit as early as possible.