How Progressive Web Apps Enhance Lead Experiences

[shishir.seoexpert1]

If you target them with a narrative that aligns with the pains, problems, and experiences they’re living through at the stage of their journey today, they’ll engage!



Applying the Journey Principle to Your Sales Motion
The key to taking the same principle gambling data usa work for your message is as simple as answering these 3 questions.



Question 1: Who is your target customer?

This would include your ideal persona and factors like role, gender, age, seniority, location, problem awareness, spending power, etc.



Question 2: What do they want?

This should focus on the problem they’re trying to solve and can include both the quantifiable outcomes as well as the feelings they seek. As I discuss extensively in Sell The Way You Buy, emotions play a massive part in driving any purchase yet Value and ROI are two critical concepts that salespeople often confuse.



Question 3: Where are they on their journey of getting it?