Why Facebook Ads yes and Google Ads no?

[shaownhasan]

The beauty of this strategy is that the audiences are dynamic and constantly populating: the Like campaign , in addition to showing the client that the thing is working, feeds the campaign for interaction on the Fans, which in turn feeds the campaign on Friends of Fans. This is why at the beginning of the article I defined the strategy as a "circle".

What is CBO?
To explain CBO, or budget optimization at the campaign level and no longer at the ad group level, and list its advantages and disadvantages, 5 articles would be needed and perhaps they would not be enough, but I will briefly features of our advertising database explain how it helped me optimize my campaigns.

The budget is set on the campaign, which contains multiple ad groups with various different Ad sets set on audiences , interests , placements , etc. and different copy and visual approaches. Facebook's algorithm will autonomously understand which of the Ad sets set is more performing, assigning it more budget and freeing you, just a little, from having to assiduously optimize the campaigns.


You may be wondering and the answer is very simple. The client does not have a website. It is in development so we will also implement Google Ads .

For now we will only tease the latent demand with photos taken by a professional photographer, copy studied specifically in the Chef's style, videos of long-cooked foods and the life of the kitchen during an evening in Time-Laps or creative refinements of the kind and we will have hit the jackpot! Maybe.