In addition to formal awards, it’s also a good idea to share information about your social following , if applicable. Anything that shows people are turning to your writers for advice and information will help you with Google.
The same goes for your company’s About Us page. On the page, you can still explain the usual things, how and why you started your business . Also, be sure to mention:
The experts you've hired to join your team.
Any industry awards or recognitions your company has received.
Everything that sets your business apart from your competitors.
Using important keywords and linking to authoritative sources will help you why you need this database highlight your expertise.
Is your opinion authoritative? Prove it
The next element of EAT is authority. Here are the most important things you can do to signal your authority to Google.
Build backlinks to your site . Every SEO knows that backlinks are essential. When authority sites link to your pages, it tells Google that your site is an authority source of information in your industry or niche.
Offer your services as an authority and do what you can to increase your visibility online. If you write a guest blog or speak at a conference, these things can add weight to your authority.
Be a thought leader. Authority doesn't come from following what others do. If you want to be seen as an authority, you have to offer opinions and analysis without worrying about what others do.
Qualifying yourself in the eyes of Google as an authoritative figure will help you earn a place in the glory and most importantly in the heart of Google.