Why aren't your customers opening your emails?

[shaownhasan]

Email marketing is perhaps one of the most common digital marketing tools. If used well, it leads to excellent KPIs but, unfortunately, often and willingly we make basic mistakes that lead our users to run away from us. Let's see, therefore, a list of common errors and some tips to get the most out of conversion tools.

Email Marketing Statistics in Italy
Although many emails are not opened, the data reported by the MailUp Statistical usage of our employment database Observatory show us encouraging signs. In fact, we see an increase of 12.7% in the email opening rate and 7.8% if we consider clicks. Not bad, right?


At the same time, however, we can see how companies are becoming smarter and increasingly using email automation software.

Why? According to data analyzed by Epsilon, companies that use email marketing software are able to send emails in a more accurate and contextualized way, which translates into an Open Rate that is 70% better and a CTR that improves by as much as 152%.

Email: Mistakes to Avoid at All Costs.