From Private Blog Networks to Editorial Portals

[shaownhasan]

In Search (Google) Engine Optimization, as in physics, the law of conservation of mass applies:

Nothing is created, nothing is destroyed, everything is transformed (Antonie-Laurent de Lavoisier).


This status quo of things, apparently disturbed by Search Quality updates rolled back in the space of a few months, is perhaps due to the fact that behind a service – the search engine – there is a sector monopolist like Google that why choose vk database now has total control of the market and as such has ended up exhausting its innovative drive. True implementations, such as local search , are developed almost as separate services, integrated into the great machine.

The gloss wants to introduce an important consideration: at least since the summer of five years ago, Pasquale Gangemi and I were talking about Private Blog Networks for the purpose of increasing the off-page value of a site . Since then, we have perhaps gained half a degree more in sultry temperatures, but it seems that not even that has been done in SEO.

In fact, we still see old-fashioned PBNs around, pyramidal tier structures so old that perhaps even Ramses thought about positioning, albeit for the afterlife (*spoiler alert*: in reality, in some sectors they still work very well).

Let's try to make a leap forward, as the most astute growth link builders are already doing with an entrepreneurial spirit: let's transform private blog networks into real editorial portals with real growth strategies .