Lead Scoring Webinars
Posted: Tue Jan 28, 2025 9:33 am
Lead education, raising awareness about your product is another strategy for mass lead generation. But are you doing it? Are you telling potential customers about your offer, demonstrating its value? Are you explaining why it is the best?
Chances are you've attended a webinar before, but do you have experience organizing one? It doesn't really matter what industry you're in, webinars are a really powerful lead generation and retention tool.
Webinars help you establish authority over all your content by packaging it in a format that appeals to your audience. They're also the perfect chance to showcase your personality and build trust with your audience.
If you're not already using webinars for lead nurturing, here are three reasons you'll want to start doing so immediately.
1. Training
An informed (trained) lead may well become an engaged lead. Webinars are an ideal way to convey knowledge, as they allow for a variety of learning styles. They should be informative and positioned as brazil phone number data master classes. At the same time, a webinar should not look like an advertising video. Your goal is to inform, not to sell.
2. Development
Lead generation marketing is about reaching new markets. While people may not be familiar with your business, they may be interested in the topic of your webinar. Google favors multimedia, so this form of content has a better chance of ranking high, so when potential leads search for more information about your industry, business, and existing offers, Google will suggest your webinar to them. People who come from organic search are much more active and willing to search for a solution to a problem, which means it is easier to convert them.
3. Evergreen content
Evergreen content is content that stays relevant over time. It’s perfect for webinars because you can start conversations about these topics over and over again. Once you’ve hosted and recorded your webinar, you can upload it to Vimeo or YouTube to boost your online lead generation.
Once you publish the webinar, you will need to include all the leads you have attracted in the process of nurturing. Just keep sending them additional content via email.
Chances are you've attended a webinar before, but do you have experience organizing one? It doesn't really matter what industry you're in, webinars are a really powerful lead generation and retention tool.
Webinars help you establish authority over all your content by packaging it in a format that appeals to your audience. They're also the perfect chance to showcase your personality and build trust with your audience.
If you're not already using webinars for lead nurturing, here are three reasons you'll want to start doing so immediately.
1. Training
An informed (trained) lead may well become an engaged lead. Webinars are an ideal way to convey knowledge, as they allow for a variety of learning styles. They should be informative and positioned as brazil phone number data master classes. At the same time, a webinar should not look like an advertising video. Your goal is to inform, not to sell.
2. Development
Lead generation marketing is about reaching new markets. While people may not be familiar with your business, they may be interested in the topic of your webinar. Google favors multimedia, so this form of content has a better chance of ranking high, so when potential leads search for more information about your industry, business, and existing offers, Google will suggest your webinar to them. People who come from organic search are much more active and willing to search for a solution to a problem, which means it is easier to convert them.
3. Evergreen content
Evergreen content is content that stays relevant over time. It’s perfect for webinars because you can start conversations about these topics over and over again. Once you’ve hosted and recorded your webinar, you can upload it to Vimeo or YouTube to boost your online lead generation.
Once you publish the webinar, you will need to include all the leads you have attracted in the process of nurturing. Just keep sending them additional content via email.