Interviews with customers
Posted: Tue Jan 28, 2025 9:25 am
Interviews with customers
Remember that the most reliable source of truthful and detailed information about the consumer is the consumer himself. Analyze the audience of your users and classify them into several segments, conduct detailed surveys with their representatives. Such work will bring excellent results - you will be able to understand the motives, goals, and also the main features of your target audience.
During the interview, clarify the client's age, place of residence and position, and discuss the following aspects:
lifestyle and habits;
plan of a typical day;
life values;
plans and dreams;
problems el salvador email list and ways to solve them;
family composition;
income level;
main expense items;
product search algorithms;
factors that encourage purchase;
fears and concerns when choosing a product;
the person making the final purchasing decision (for clients who have a family).
If your goal is to get full and detailed answers, try to avoid general questions. Use additional leading questions to clarify details.
Remember that an interview is not a quantitative, but a qualitative study. It will not give you statistical data, but it will allow you to form a detailed picture of the client and their needs. Do not try to conduct more than a hundred interviews. To create a marketing profile of a client from a separate segment, 7-15 surveys are enough.
9 Essential Tools for Creating a Customer Profile
Interview with the sales department
Since these people are in constant contact with clients, they can be called a unique source of information about them. Sales managers know not only the needs and frequency of their customers' orders, but often their plans, dreams and other details.
By establishing productive communication with your sales department employees, you will always be aware of:
Who's buying?
What products (services) are you interested in?
What fears and objections prevent purchases?
What are the most common reasons for deal failures?
Where and how do managers and clients prefer to place orders?
Google AdWords
A Google AdWords advertising account can also be a great source of information about users. By setting up remarketing lists correctly, you will see users who visited the site, watched videos, shared their personal data, used the application. To view them, find “Tools and settings” at the top of the advertising account. An extensive list will appear on the screen - now it is enough to select the “Audience manager” item in the “General audience” section.
Audience statistics provides the following data about the target audience:
gender, age;
lifestyle, range of interests;
place of residence;
devices used.
Social media
By studying the client's social media profiles, you can obtain the following information:
place of work;
marital status;
places to visit;
topics and events that interest the user;
music and movie preferences;
favorite books, sports, TV shows;
social network subscriptions.
Remember that the most reliable source of truthful and detailed information about the consumer is the consumer himself. Analyze the audience of your users and classify them into several segments, conduct detailed surveys with their representatives. Such work will bring excellent results - you will be able to understand the motives, goals, and also the main features of your target audience.
During the interview, clarify the client's age, place of residence and position, and discuss the following aspects:
lifestyle and habits;
plan of a typical day;
life values;
plans and dreams;
problems el salvador email list and ways to solve them;
family composition;
income level;
main expense items;
product search algorithms;
factors that encourage purchase;
fears and concerns when choosing a product;
the person making the final purchasing decision (for clients who have a family).
If your goal is to get full and detailed answers, try to avoid general questions. Use additional leading questions to clarify details.
Remember that an interview is not a quantitative, but a qualitative study. It will not give you statistical data, but it will allow you to form a detailed picture of the client and their needs. Do not try to conduct more than a hundred interviews. To create a marketing profile of a client from a separate segment, 7-15 surveys are enough.
9 Essential Tools for Creating a Customer Profile
Interview with the sales department
Since these people are in constant contact with clients, they can be called a unique source of information about them. Sales managers know not only the needs and frequency of their customers' orders, but often their plans, dreams and other details.
By establishing productive communication with your sales department employees, you will always be aware of:
Who's buying?
What products (services) are you interested in?
What fears and objections prevent purchases?
What are the most common reasons for deal failures?
Where and how do managers and clients prefer to place orders?
Google AdWords
A Google AdWords advertising account can also be a great source of information about users. By setting up remarketing lists correctly, you will see users who visited the site, watched videos, shared their personal data, used the application. To view them, find “Tools and settings” at the top of the advertising account. An extensive list will appear on the screen - now it is enough to select the “Audience manager” item in the “General audience” section.
Audience statistics provides the following data about the target audience:
gender, age;
lifestyle, range of interests;
place of residence;
devices used.
Social media
By studying the client's social media profiles, you can obtain the following information:
place of work;
marital status;
places to visit;
topics and events that interest the user;
music and movie preferences;
favorite books, sports, TV shows;
social network subscriptions.