[Complete Guide] How to Open an Online Clothing Store

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Photo by Andressa Barbosa
By Andressa Barbosa
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9 min read
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In: Sales Tips
Did you know that the Fashion and Clothing segment leads the ranking of those that move the most online sales ? With a 38% share of revenue in the Brazilian market, according to the NuvemCommerce survey , the sector stands out as an excellent way to undertake online business.

So, if you’re thinking about opening a clothing store , this is a senegal number dataset way to start your entrepreneurial journey in e-commerce. And that’s not the only good news: you’ve come to the right place!

In this content, we bring you a complete guide with everything you need to know to sell clothes online, develop a new source of income and understand how to create your own business. Let's get started?

What you will find here:

How to open an online clothing store from scratch
Ideas to attract customers to a clothing store
Get cheap shipping right from the start of your store


How to open an online clothing store from scratch
The dream of having an online business and opening a clothing store is possible and you should persist on this path, as it can become a reality .

But to be successful, you will need to commit to learning how the market works to find your place among the people who undertake online businesses.

To make your start easier, we have put together the main tips for beginners that can guide your first steps in creating a clothing store from scratch. Check them out:

Step by step guide to setting up an online clothing store:

Choose the market niche;
Understand who your target audience is;
Define sales channels;
Regularize your operation;
Find your suppliers;
Choose payment methods;
Create your freight strategy;
Develop your service and offer a good experience;
Develop a marketing and sales plan.
If you want to see the opinion of those who have already entered this market and now have their own business, check out this Super Success Story : Savana Brechó: transforming fashion with purpose and affordable shipping

Choose your market niche
The first step in opening a business is choosing a niche, which is the market segment where customers are interested in the products you will sell.

Finding your niche market before opening your e-commerce is essential, as it will be the basis of your entire online sales operation . Start by researching how online stores and sellers position themselves in the Fashion and Clothing segment.

Understand the market niche also as subdivisions or smaller portions of activity within the Fashion sector in which your store can specialize.

Depending on the chosen niche, it is possible to set up a women's clothing store , a children's clothing store , a sportswear store , a personalized product store or a geek/nerd fashion store , for example.

Analyze both clothing websites and products sold on marketplaces (websites that function like shopping malls and offer products from various online retailers) such as Shopee , Mercado Livre, among others.

In addition to finding the ideal niche to start your e-commerce sales , this survey will help you understand your target audience, the next topic on our list.

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Understand who your target audience is
Just as important as discovering your market niche is knowing the target audience in the segment you will serve.

Understanding consumer behavior , knowing what their needs, preferences and characteristics are is essential to offering what customers are looking for .

This information will be very useful for creating your product mix and positioning your e-commerce business competitively in the market.

Next, delve deeper into mapping your target audience and outline the profile of your specific consumer, that is, the one most likely to buy what you sell.

This profile is called a persona , which is the fictional representation of your ideal consumer . But make no mistake, the data used to create your persona is real information such as desires, behavior and demographic data, to name a few examples.