How to Prepare for Free Shipping Day
Posted: Tue Jan 28, 2025 8:22 am
Photo by Andressa Barbosa
By Andressa Barbosa
·
10 min read
·
In: Sales Tips
Not having to pay for delivery of an order is a powerful trigger to convince customers to complete their purchase in e-commerce. On special dates , such as Free Shipping Day, this can be the difference that will make your revenue soar.
Free shipping influences 79% of consumers to buy online, according to vietnam number dataset by Octadesk . But do you know how to make the most of this strategy and how to turn this benefit into an irresistible offer?
In addition, the benefit encourages people to spend 30% more, which contributes to increasing your business's average ticket. And that's not all.
To be successful in this type of promotion, it is essential to understand how the calculation of the average shipping cost works , in which situations to direct your strategy and the main element: how to calculate free shipping .
Check out this article for a complete summary with tips from basic to advanced to help you create a strategy to make a lot of money on Free Shipping Day and on all commercial dates throughout the year.
Come with us!
What you will find here:
What is Free Shipping Day?
When is Free Shipping Day 2024?
Advantages of Free Shipping Day
How to offer free shipping without making a loss
Tools to calculate free shipping
5 Strategies to Use on Free Shipping Day
Free Shipping Day: How to Prepare to Sell More
Reduce the cost of your Free Shipping Day campaign
What is Free Shipping Day?
Free Shipping Day is a commercial date that emerged in the United States with the aim of boosting sales during weaker periods in the retail calendar.
Created in 2008, and known as Free Shipping Day by North Americans, the event uses free shipping for a limited time to increase revenue.
The potential of Free Shipping Day as an incentive to purchase was also seen in Brazil, which adopted the date as an opportunity to create promotions based on free shipping as bait .
When is Free Shipping Day 2024?
Free Shipping Day in 2024 takes place on April 28th . But just like Black Friday , which does not have a fixed day, but rather a period, the date dedicated to free shipping is set for the last week of April .
The first tip to take advantage of the date is to plan the campaign as a week and not just a day. This way, it is possible to extend the reach of the promotion with a longer period to attract consumers.
Of course, it is worth determining the duration of the promotional campaign considering the strategy and financial viability of your business. We will delve deeper into this subject later.
By Andressa Barbosa
·
10 min read
·
In: Sales Tips
Not having to pay for delivery of an order is a powerful trigger to convince customers to complete their purchase in e-commerce. On special dates , such as Free Shipping Day, this can be the difference that will make your revenue soar.
Free shipping influences 79% of consumers to buy online, according to vietnam number dataset by Octadesk . But do you know how to make the most of this strategy and how to turn this benefit into an irresistible offer?
In addition, the benefit encourages people to spend 30% more, which contributes to increasing your business's average ticket. And that's not all.
To be successful in this type of promotion, it is essential to understand how the calculation of the average shipping cost works , in which situations to direct your strategy and the main element: how to calculate free shipping .
Check out this article for a complete summary with tips from basic to advanced to help you create a strategy to make a lot of money on Free Shipping Day and on all commercial dates throughout the year.
Come with us!
What you will find here:
What is Free Shipping Day?
When is Free Shipping Day 2024?
Advantages of Free Shipping Day
How to offer free shipping without making a loss
Tools to calculate free shipping
5 Strategies to Use on Free Shipping Day
Free Shipping Day: How to Prepare to Sell More
Reduce the cost of your Free Shipping Day campaign
What is Free Shipping Day?
Free Shipping Day is a commercial date that emerged in the United States with the aim of boosting sales during weaker periods in the retail calendar.
Created in 2008, and known as Free Shipping Day by North Americans, the event uses free shipping for a limited time to increase revenue.
The potential of Free Shipping Day as an incentive to purchase was also seen in Brazil, which adopted the date as an opportunity to create promotions based on free shipping as bait .
When is Free Shipping Day 2024?
Free Shipping Day in 2024 takes place on April 28th . But just like Black Friday , which does not have a fixed day, but rather a period, the date dedicated to free shipping is set for the last week of April .
The first tip to take advantage of the date is to plan the campaign as a week and not just a day. This way, it is possible to extend the reach of the promotion with a longer period to attract consumers.
Of course, it is worth determining the duration of the promotional campaign considering the strategy and financial viability of your business. We will delve deeper into this subject later.