Why This Social Media Lead Generation Example Works:

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Why This Inbound Lead Strategy Example Works:
The folks at Hotjar are masters at embedding the role of Hotjar in the guidance they share through these guides. Each chapter of these guides features a relevant CTA and reinforces the ease of implementing these tips with Hotjar’s free trial.

3. Social Media: Brand Awareness and Lead Gen in One Neat Package
Social media isn’t what it used to be. Back in the day, you reached almost all of your followers with every post you shared. Today, your post on Instagram might reach 25 percent of your followers on a good day, and that number is not even 5 percent on Facebook. But it's not dead, either.

Generating leads on social media takes a bit of creativity and thinking outside the box. For some companies, that might mean using other social platforms like LinkedIn or even leveraging paid ads to reach highly targeted audiences.

Example: Semrush’s LinkedIn Profile
Lead Generation Examples - Social Media Semrush Example
Semrush is an SEO tool and resource for digital marketers looking to build a successful content marketing strategy. Their LinkedIn profile is a mix of funny, original memes, informative infographics, and blog posts, like the business content marketing ideas in the example above.

Both of the posts in the example above have dozens of likes cambodia telegram data and reshares, which means this type of content really resonates with users. By sharing a mix of both funny and informative content, Semrush establishes itself as a laid-back company that can be trusted to share useful content.

4. Interactive Tools and Content: Win Leads With Unique Value
An interactive tool is anything you’ve built and embedded into your website that creates value for your potential lead. Some options include:

Quizzes: “What social media platform is best for your business?”
Calculators: “Figure out your cost of hiring remote employees”
Preview tools: “See how your landing page will look on Google”
Text generators: “Generate a website privacy policy based on your location and tech stack”
The best interactive tools are both hyper-valuable to your ideal customer, and uniquely yours.