Description of the guideline
Posted: Tue Jan 28, 2025 7:18 am
A guideline is a broader concept than a collection of corporate style descriptions. It is a concept that helps each employee of the company form a clear idea of the company's external image and how it presents itself to its clients. Of course, such a description does not allow us to fully reveal the essence of a guideline and identify its distinctive features in comparison with a brand book.
Some managers are familiar with the professors edu email addresses problem of miscommunication on the part of designers when creating marketing materials (especially if you work with freelancers). Often, the effectiveness of advertising banners is greatly reduced due to the lack of a unified style. If you analyze their design in different years, you can find that the design of materials from different years differs in the same way as the work of artists from different eras and trends.
You can avoid such mistakes by developing a guideline. This term is still little known in business circles. Therefore, they often ask the question: “Guideline - what is this concept in corporate identity design?” Let's consider this term in more detail.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
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How to express the concept of a guideline in Russian? We can say that this is the main document, which presents a detailed description of the corporate style, which is also used when creating an Internet site, advertising materials, business cards.
It is worth noting the multi-level nature of the brand’s interaction with consumers (semantic, visual, auditory communications, etc.).
An unprofessionally designed product repels customers. It is the initial packaging that falls within the scope of the guidelines. Only then the packaging concept is integrated with branding, its ideology, mission and value orientations. The creation of a guideline is most often started after the brand book has been formed, since this step allows you to create a layout for the implementation of advertising promotion ideas.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
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Differences between a guideline, a brand book and a logo book
A logical question that may arise before you: “How to distinguish between a brand book and a guideline?” Let’s try to understand the concepts in the simplest possible language. As a result, you will have no questions left.
Description of the guideline
Let's imagine that a certain brand has developed a concept, defined its values and mission, and identified its target audience. Now marketers formalize all the collected information into a document called a brand book.
Next, the company's designers come into play, with the task of presenting a visual description of the brand book details. The final stage will be the creation of a logo book, which defines the rules for the use and writing of the logo.
The guideline and brand book, the differences of which we are considering, should be separated, since they are completely different documents. The brand book describes the concept of the company, and the guideline presents it visually.
Differences between a guideline, a brand book and a logo book
The term "brand book" comes from the English concept of "brand book", which defines the standards and values of the brand for consumers. Inside such a document, the company's ideology, its philosophy, position, important attributes and symbols are clearly spelled out. It is the brand book that top managers and marketers are guided by, determining the future strategy for brand development.
As for the guideline, it is a manual that specifies instructions and rules for the use of colors, fonts, logos, existing brand characters, as well as instructions for the correct placement of all elements on different media. The guideline is most often a separate document from the brand book.
Some managers are familiar with the professors edu email addresses problem of miscommunication on the part of designers when creating marketing materials (especially if you work with freelancers). Often, the effectiveness of advertising banners is greatly reduced due to the lack of a unified style. If you analyze their design in different years, you can find that the design of materials from different years differs in the same way as the work of artists from different eras and trends.
You can avoid such mistakes by developing a guideline. This term is still little known in business circles. Therefore, they often ask the question: “Guideline - what is this concept in corporate identity design?” Let's consider this term in more detail.
Read also!
"Lead generation - what is it? Basic methods and how to manage them"
Read more
How to express the concept of a guideline in Russian? We can say that this is the main document, which presents a detailed description of the corporate style, which is also used when creating an Internet site, advertising materials, business cards.
It is worth noting the multi-level nature of the brand’s interaction with consumers (semantic, visual, auditory communications, etc.).
An unprofessionally designed product repels customers. It is the initial packaging that falls within the scope of the guidelines. Only then the packaging concept is integrated with branding, its ideology, mission and value orientations. The creation of a guideline is most often started after the brand book has been formed, since this step allows you to create a layout for the implementation of advertising promotion ideas.
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153398
Differences between a guideline, a brand book and a logo book
A logical question that may arise before you: “How to distinguish between a brand book and a guideline?” Let’s try to understand the concepts in the simplest possible language. As a result, you will have no questions left.
Description of the guideline
Let's imagine that a certain brand has developed a concept, defined its values and mission, and identified its target audience. Now marketers formalize all the collected information into a document called a brand book.
Next, the company's designers come into play, with the task of presenting a visual description of the brand book details. The final stage will be the creation of a logo book, which defines the rules for the use and writing of the logo.
The guideline and brand book, the differences of which we are considering, should be separated, since they are completely different documents. The brand book describes the concept of the company, and the guideline presents it visually.
Differences between a guideline, a brand book and a logo book
The term "brand book" comes from the English concept of "brand book", which defines the standards and values of the brand for consumers. Inside such a document, the company's ideology, its philosophy, position, important attributes and symbols are clearly spelled out. It is the brand book that top managers and marketers are guided by, determining the future strategy for brand development.
As for the guideline, it is a manual that specifies instructions and rules for the use of colors, fonts, logos, existing brand characters, as well as instructions for the correct placement of all elements on different media. The guideline is most often a separate document from the brand book.