Backlinks are and remain important
Posted: Tue Jan 28, 2025 7:18 am
Authentic and high-quality backlinks are still an important ranking factor in 2020. According to Google, good backlinks can have a positive impact on the rankings of websites.
However, buying and exchanging links still constitute a violation of Google's webmaster guidelines and can lead to manual penalties for individual URLs or entire websites. Backlink building should rcs data mexico therefore primarily be done by publishing unique content such as special studies, guides and infographics. Cleaning up link profiles, on the other hand, is only necessary if Google has imposed a manual measure against a website.
Conclusion for 2020: SEO will remain SEO!
There have rarely been as many Google updates as there are today, even if it is actually more nuances that have changed since "Hummingbird" and "Rankbrain". Since the first update, it has been important to take entities into account.
Nevertheless, it is important that websites are not only geared to the requirements of search engines, but also to the needs of users. Content relevance, user-friendliness and user experience (e.g. click rates) are still decisive ranking factors in 2020. As Google itself states, websites can only rank in the top positions of the search engine if they are significantly better than other pages. This speaks in favor of holistic optimization that takes into account both page speed, featured snippets and modern voice search. But be careful, implemented SEO measures need time to develop their full effect.
However, buying and exchanging links still constitute a violation of Google's webmaster guidelines and can lead to manual penalties for individual URLs or entire websites. Backlink building should rcs data mexico therefore primarily be done by publishing unique content such as special studies, guides and infographics. Cleaning up link profiles, on the other hand, is only necessary if Google has imposed a manual measure against a website.
Conclusion for 2020: SEO will remain SEO!
There have rarely been as many Google updates as there are today, even if it is actually more nuances that have changed since "Hummingbird" and "Rankbrain". Since the first update, it has been important to take entities into account.
Nevertheless, it is important that websites are not only geared to the requirements of search engines, but also to the needs of users. Content relevance, user-friendliness and user experience (e.g. click rates) are still decisive ranking factors in 2020. As Google itself states, websites can only rank in the top positions of the search engine if they are significantly better than other pages. This speaks in favor of holistic optimization that takes into account both page speed, featured snippets and modern voice search. But be careful, implemented SEO measures need time to develop their full effect.