No Go 1: Missing meta information
Posted: Tue Jan 28, 2025 7:17 am
Is your website not ranking particularly well despite having good content? There can be many reasons for this. From counterproductive keyword stuffing to chaotic linking - in this article we present the biggest no-go's in search engine optimization.
It's not just the visible content of a website that plays a role. The so-called meta information is also evaluated by search engines and is included in the ranking. They should therefore not be missing. They also make it easier for search engines to create a preview of the search results. A meta description and a title are therefore essential. While the title has a direct impact on the rankings, this is not the case with the meta description. The latter, however, is often used as a brief text in the SERPs. By cleverly wording it, potential interested parties can be encouraged to visit your website.
No Go 2: Duplicate Content
Duplicate content is an absolute no-go for a successful website. Of course, it sounds tempting to be able to enrich your own website with good content without any effort, but search engines punish this behavior rcs data cambodia with a significant drop in ranking. Copied texts or texts that are too similar are often classified as duplicate content and have a damaging effect on your own website. Unique content is essential for a reputable website. When copying other people's texts, you should always consider the legal aspect, as this could be a copyright infringement.
No Go 3: Wrong keywords and keyword stuffing
A good text contains relevant and well-placed keywords. What used to be a simple motto of "more is more" now requires sufficient planning. Where should keywords be placed? Which keywords are relevant? How many keywords can I place without risking being downgraded by Google? The most important aspect here is choosing the right keywords. These are the ones that the consumer, the user who is to be lured to your website, is looking for. Which keywords best describe the product or service? There are now keyword tools that take the time-consuming research off your hands. Well-known tools include Google Keyword Planner, Ubersuggest and Keyword Finder.
No Go 4: Lack of optimization of media content
No website visitor wants to be overwhelmed by rigid blocks of text. Images and videos break up text and ensure a friendly user experience. It is annoying when this content is not optimized and causes long loading times. It is therefore advisable to adjust the size of the images. For improved ranking, they can be provided with meaningful tags in the source code. Videos should be set so that they do not play automatically when the site is visited - the customer's mobile data volume will thank you.
It's not just the visible content of a website that plays a role. The so-called meta information is also evaluated by search engines and is included in the ranking. They should therefore not be missing. They also make it easier for search engines to create a preview of the search results. A meta description and a title are therefore essential. While the title has a direct impact on the rankings, this is not the case with the meta description. The latter, however, is often used as a brief text in the SERPs. By cleverly wording it, potential interested parties can be encouraged to visit your website.
No Go 2: Duplicate Content
Duplicate content is an absolute no-go for a successful website. Of course, it sounds tempting to be able to enrich your own website with good content without any effort, but search engines punish this behavior rcs data cambodia with a significant drop in ranking. Copied texts or texts that are too similar are often classified as duplicate content and have a damaging effect on your own website. Unique content is essential for a reputable website. When copying other people's texts, you should always consider the legal aspect, as this could be a copyright infringement.
No Go 3: Wrong keywords and keyword stuffing
A good text contains relevant and well-placed keywords. What used to be a simple motto of "more is more" now requires sufficient planning. Where should keywords be placed? Which keywords are relevant? How many keywords can I place without risking being downgraded by Google? The most important aspect here is choosing the right keywords. These are the ones that the consumer, the user who is to be lured to your website, is looking for. Which keywords best describe the product or service? There are now keyword tools that take the time-consuming research off your hands. Well-known tools include Google Keyword Planner, Ubersuggest and Keyword Finder.
No Go 4: Lack of optimization of media content
No website visitor wants to be overwhelmed by rigid blocks of text. Images and videos break up text and ensure a friendly user experience. It is annoying when this content is not optimized and causes long loading times. It is therefore advisable to adjust the size of the images. For improved ranking, they can be provided with meaningful tags in the source code. Videos should be set so that they do not play automatically when the site is visited - the customer's mobile data volume will thank you.