Wrapping Up: A Brief Summary
Posted: Tue Jan 28, 2025 7:11 am
This article is for those who want to understand the 3 key fundamental principles of lead generation. The ideas themselves are incredibly subjective and depend on your unique business model - in particular, the PQL category is focused on 2 ways of distributing SaaS products: free trial and freemium.
The most basic definitions:
MQL (Marketing Qualified Lead) is a potential customer generated through some type of marketing material; he or she has at least shown interest in your content.
SQL (Sales Qualified Lead) is a lead that has demonstrated malaysia phone number data interest in your product or service beyond simply consuming content.
PQL (Product Qualified Lead) is a potential customer who has used or is currently using your product or service and shows interest in upgrading it in some way.
Frequently asked questions
How can I generate MQL?
If you are currently attracting visitors to your content, you should offer them valuable content in exchange for their contact information (usually email address) to increase the number of MQLs you receive.
When does MQL become SQL?
Once an MQL shows interest in your product or service by requesting more information or visiting related pages, that lead can be considered an SQL.
How can I convert more MQL to SQL?
To convert MQLs to SQLs, you need to focus on the right communication. Most of your interactions should be onboarding, but you can also subtly remind them of the value of your product from time to time using relevant content.
The most basic definitions:
MQL (Marketing Qualified Lead) is a potential customer generated through some type of marketing material; he or she has at least shown interest in your content.
SQL (Sales Qualified Lead) is a lead that has demonstrated malaysia phone number data interest in your product or service beyond simply consuming content.
PQL (Product Qualified Lead) is a potential customer who has used or is currently using your product or service and shows interest in upgrading it in some way.
Frequently asked questions
How can I generate MQL?
If you are currently attracting visitors to your content, you should offer them valuable content in exchange for their contact information (usually email address) to increase the number of MQLs you receive.
When does MQL become SQL?
Once an MQL shows interest in your product or service by requesting more information or visiting related pages, that lead can be considered an SQL.
How can I convert more MQL to SQL?
To convert MQLs to SQLs, you need to focus on the right communication. Most of your interactions should be onboarding, but you can also subtly remind them of the value of your product from time to time using relevant content.