The Power of Newsjacking for Timely Lead Campaigns

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" Transparency, trust " , replies Édouard Philippe in his 'press conference' of March 28. A truth device was thus exposed under construction on television. The codes are known. A studio is needed. A setting is set up within the Hôtel Matignon itself. Thus, an antenna that is going to hold a speech must have the essential accessories: a wall to ensure a white background, two French and European flags. Two lecterns, two screens to project the infographics necessary for examining the subject. Expert speakers and a minister. Science and politics put forward. With a Prime Minister, both a speaker and a pole of inflexible authority.

Off-camera stands the journalist. Since he is gambling data vietnam the information, the third element of the system, he belongs to the AFP and will, he says, "try to be the most scrupulous relay of the questions of his colleagues."

TV is back

Precisely, the television media which is its support is also "found" in the circumstance. The public is numerous in front of the information sessions which are experienced precisely at its service, with this common thread which is imposed, a conversation in the form of questions/answers, real interactivity antenna/digital. More than ever a logic of public service is required. Moreover, it is clear that the virtual "conversation" is becoming commonplace at very high speed with the use of small or large screens.