Strategy design for construction companies to attract customers
Posted: Tue Jan 28, 2025 7:02 am
The strategies that construction companies should implement in the future are as follows:
Conduct competitive analysis to understand your company's strengths
Decide on a specific target
Understanding user behavior
Conduct competitive analysis to understand hospital mailing address list your company's strengths
Conduct a thorough analysis of potential competitors and identify your company's strengths.
For example, comparing the items below may help you discover your company's strengths.
Differentiation through home building
Man-hours required for construction
Earthquake resistance
Durability
Floor plan
After-sales service
Differentiation through services
Trend-focused
Emphasis on design ability
Performance-oriented
Low cost
The following article provides more information on how to conduct competitive analysis:
Please also refer to this.
Home page
How to increase new customers: STP analysis
This article provides a detailed explanation of the "STP analysis," a method for analyzing competitors to acquire new customers. Please take a look at this article as it will help you understand your company's strengths and how to utilize them.
Decide on a specific target
In order to set targets, it is important to have a specific user in mind.
To achieve this, it is important to understand customers' needs by conducting surveys when they visit the store and setting up check items such as their purchasing purpose when they make inquiries on the website.
For example, through the survey, we found that people had the following complaints about their current homes:
Poor insulation, cold in winter and hot in summer
Poor sound insulation and sound leakage
Our family has grown and our current home feels cramped.
I am worried about earthquake resistance
High utility bills
Repair and maintenance costs are high
We will clarify our target based on these concerns.
Set up a persona
Setting a specific target is called a "persona."
As for how to make it more specific,
For example, based on the survey results, we clearly outline the type of target person who feels that they want to move out of their apartment and buy their own home after their second child is born and before their first child starts elementary school.
full name Satomi Mashima
age Age 35
sex woman
Education Komazawa University
Occupation Mid-sized manufacturer office work
Personal annual income 3.5 million yen
Annual household income 7 million yen
Residence Tama City, Tokyo
Family Composition Husband and two children (a 5-year-old girl and a 1-year-old boy)
Personality I like fashion and have many friends.
hobby Cooking, piano, and inviting mommy friends to tea parties
Media used TV, Instagram, YouTube
From here, we can further extract the needs of our targeted users.
Identifying needs
The needs can be identified as follows:
Family Composition
Husband, 2 children (5-year-old girl and 1-year-old boy)
→ Ease of raising children
the purpose
Want to move before your first child starts school
→ Construction can be started in a short period of time so you can move in two years
hobby
Cooking, piano, TV sports programs
→ Kitchen and dining where you can enjoy cooking and entertaining
By setting a specific persona like this, your needs will become clearer, so it is a good idea to set them clearly.
Understanding user behavior
By using the "customer journey" to understand user behavior, you can clarify the behavior of your target users.
A customer journey is a visualization of the actions a user takes while interacting with a service.
Specifically, let's assume the following behavioral process as an example:
The diagram above shows the steps a user goes through to make a purchase and the media required at that point.
By understanding these touchpoints in this way, you can get a concrete idea of the content needed at each stage, making it clear where you should focus your efforts.
Reference: ~ Tips for choosing a construction company? What was the deciding factor when choosing a construction company? ~
Next, we will explain the specific methods of attracting customers using web advertising at each stage.
Conduct competitive analysis to understand your company's strengths
Decide on a specific target
Understanding user behavior
Conduct competitive analysis to understand hospital mailing address list your company's strengths
Conduct a thorough analysis of potential competitors and identify your company's strengths.
For example, comparing the items below may help you discover your company's strengths.
Differentiation through home building
Man-hours required for construction
Earthquake resistance
Durability
Floor plan
After-sales service
Differentiation through services
Trend-focused
Emphasis on design ability
Performance-oriented
Low cost
The following article provides more information on how to conduct competitive analysis:
Please also refer to this.
Home page
How to increase new customers: STP analysis
This article provides a detailed explanation of the "STP analysis," a method for analyzing competitors to acquire new customers. Please take a look at this article as it will help you understand your company's strengths and how to utilize them.
Decide on a specific target
In order to set targets, it is important to have a specific user in mind.
To achieve this, it is important to understand customers' needs by conducting surveys when they visit the store and setting up check items such as their purchasing purpose when they make inquiries on the website.
For example, through the survey, we found that people had the following complaints about their current homes:
Poor insulation, cold in winter and hot in summer
Poor sound insulation and sound leakage
Our family has grown and our current home feels cramped.
I am worried about earthquake resistance
High utility bills
Repair and maintenance costs are high
We will clarify our target based on these concerns.
Set up a persona
Setting a specific target is called a "persona."
As for how to make it more specific,
For example, based on the survey results, we clearly outline the type of target person who feels that they want to move out of their apartment and buy their own home after their second child is born and before their first child starts elementary school.
full name Satomi Mashima
age Age 35
sex woman
Education Komazawa University
Occupation Mid-sized manufacturer office work
Personal annual income 3.5 million yen
Annual household income 7 million yen
Residence Tama City, Tokyo
Family Composition Husband and two children (a 5-year-old girl and a 1-year-old boy)
Personality I like fashion and have many friends.
hobby Cooking, piano, and inviting mommy friends to tea parties
Media used TV, Instagram, YouTube
From here, we can further extract the needs of our targeted users.
Identifying needs
The needs can be identified as follows:
Family Composition
Husband, 2 children (5-year-old girl and 1-year-old boy)
→ Ease of raising children
the purpose
Want to move before your first child starts school
→ Construction can be started in a short period of time so you can move in two years
hobby
Cooking, piano, TV sports programs
→ Kitchen and dining where you can enjoy cooking and entertaining
By setting a specific persona like this, your needs will become clearer, so it is a good idea to set them clearly.
Understanding user behavior
By using the "customer journey" to understand user behavior, you can clarify the behavior of your target users.
A customer journey is a visualization of the actions a user takes while interacting with a service.
Specifically, let's assume the following behavioral process as an example:
The diagram above shows the steps a user goes through to make a purchase and the media required at that point.
By understanding these touchpoints in this way, you can get a concrete idea of the content needed at each stage, making it clear where you should focus your efforts.
Reference: ~ Tips for choosing a construction company? What was the deciding factor when choosing a construction company? ~
Next, we will explain the specific methods of attracting customers using web advertising at each stage.