Online advertising for event promotion
Posted: Tue Jan 28, 2025 6:59 am
What kind of advertising is effective to use on the network?
Targeted advertising
With the help of such type of event promotion as targeted advertising, you can very precisely adjust the display of your creatives in social networks. By adjusting the target in pharmacy database VKontakte, Instagram or Facebook, you can set such parameters as gender, age and geography of the audience, as well as other characteristics.
Online advertising for event promotion
A huge plus is that it is possible to select the target audience by commitment. For example, launch a campaign so that ads are shown to people interested in a certain topic. This way you can attract cold traffic, people who do not yet know about you and this event, but its topic is interesting to them.
There are no specific recommendations for choosing a social network as a platform for targeting. Choose based on yourself - choose the social network where you have your own community, where you interact more actively with the audience or sell goods or services. If the budget allows, you can launch campaigns in all social networks in order to get the greatest coverage. Their groups have such a diverse audience that you will find potential clients on any platform.
Media banner advertising
Placing ads in YAN (Yandex Advertising Network) and KMS (Google Display Network) makes sense only for the purpose of attracting the target audience. You can launch campaigns with text, graphic, and audio or video ads that will be shown on different sites included in KMS or YAN.
To combat “banner blindness,” where users ignore your ads, use unusual and interesting creatives or interactive banners.
Retargeting and remarketing
You can reach potential clients in social networks using retargeting or in YAN/KMS using remarketing. Set up ads to be shown to those who regularly visit the company's website, have already seen your ads and followed links, or to your clients.
Read also!
"Remarketing Strategies: Choosing the Most Suitable One"
Read more
Video Advertising on YouTube
Official YouTube advertising videos are shown on any platform that hosts videos from this hosting. These can be social networks, sites with video content, online cinemas. PR can also be broadcast in applications and on the platforms of Google partner video resources. Based on the specifics, you can choose the advertising format that suits you (you can learn more about them in Google Help).
You can also post a video about the event on your YouTube channel – with information about the program and speakers, with answers to the most frequently asked questions, for example.
Promotion of the event through media and PR
Determine whether your event is aimed at a general audience or a niche audience. Based on this, find suitable media outlets to send the event announcement to. For example, a local event can be announced via a city radio station or flyers and other handouts.
Make the press announcement of the event short and clear, because it is a kind of sales pitch for the future guest of the event. So, in addition to the standard blocks, it should contain the following information:
Date.
Place.
About the organizers.
About speakers/artists/stars.
Be sure to convey to users why they should attend your event by listing its benefits and talking about the benefits and interests for visitors.
Promotion of the event through media and PR
Keep in mind that journalists will publish really good material without any problems. Try to give a worthy news item and connect the topic of the announcement with current news. Tell the media that you are preparing special information if the event will be educational or interesting people will speak at it.
And also – remember about journalists’ commercialism. Let’s say you are promoting a culinary or gastronomic event – promise journalists a treat. It’s not very pleasant, of course, but many of them are not ready to come just like that – this is their weakness. Turn it to your advantage.
In addition to a press release, you can write a thematic article, taking into account the specifics of specific media. Use useful materials in it, targeted at the audience of the selected resource. And in return, ask permission to mention your event in the article. Often, the media agree. Contact the editor and agree in advance. Specify that you will take into account his edits.
Targeted advertising
With the help of such type of event promotion as targeted advertising, you can very precisely adjust the display of your creatives in social networks. By adjusting the target in pharmacy database VKontakte, Instagram or Facebook, you can set such parameters as gender, age and geography of the audience, as well as other characteristics.
Online advertising for event promotion
A huge plus is that it is possible to select the target audience by commitment. For example, launch a campaign so that ads are shown to people interested in a certain topic. This way you can attract cold traffic, people who do not yet know about you and this event, but its topic is interesting to them.
There are no specific recommendations for choosing a social network as a platform for targeting. Choose based on yourself - choose the social network where you have your own community, where you interact more actively with the audience or sell goods or services. If the budget allows, you can launch campaigns in all social networks in order to get the greatest coverage. Their groups have such a diverse audience that you will find potential clients on any platform.
Media banner advertising
Placing ads in YAN (Yandex Advertising Network) and KMS (Google Display Network) makes sense only for the purpose of attracting the target audience. You can launch campaigns with text, graphic, and audio or video ads that will be shown on different sites included in KMS or YAN.
To combat “banner blindness,” where users ignore your ads, use unusual and interesting creatives or interactive banners.
Retargeting and remarketing
You can reach potential clients in social networks using retargeting or in YAN/KMS using remarketing. Set up ads to be shown to those who regularly visit the company's website, have already seen your ads and followed links, or to your clients.
Read also!
"Remarketing Strategies: Choosing the Most Suitable One"
Read more
Video Advertising on YouTube
Official YouTube advertising videos are shown on any platform that hosts videos from this hosting. These can be social networks, sites with video content, online cinemas. PR can also be broadcast in applications and on the platforms of Google partner video resources. Based on the specifics, you can choose the advertising format that suits you (you can learn more about them in Google Help).
You can also post a video about the event on your YouTube channel – with information about the program and speakers, with answers to the most frequently asked questions, for example.
Promotion of the event through media and PR
Determine whether your event is aimed at a general audience or a niche audience. Based on this, find suitable media outlets to send the event announcement to. For example, a local event can be announced via a city radio station or flyers and other handouts.
Make the press announcement of the event short and clear, because it is a kind of sales pitch for the future guest of the event. So, in addition to the standard blocks, it should contain the following information:
Date.
Place.
About the organizers.
About speakers/artists/stars.
Be sure to convey to users why they should attend your event by listing its benefits and talking about the benefits and interests for visitors.
Promotion of the event through media and PR
Keep in mind that journalists will publish really good material without any problems. Try to give a worthy news item and connect the topic of the announcement with current news. Tell the media that you are preparing special information if the event will be educational or interesting people will speak at it.
And also – remember about journalists’ commercialism. Let’s say you are promoting a culinary or gastronomic event – promise journalists a treat. It’s not very pleasant, of course, but many of them are not ready to come just like that – this is their weakness. Turn it to your advantage.
In addition to a press release, you can write a thematic article, taking into account the specifics of specific media. Use useful materials in it, targeted at the audience of the selected resource. And in return, ask permission to mention your event in the article. Often, the media agree. Contact the editor and agree in advance. Specify that you will take into account his edits.